Why start a blog? Is it still worth it? If all you see around you are social-conscious people consuming videos nonstop, you have a point in asking this question. Yet, if you think about it, the ones we have just mentioned are all quick content, consumed in a matter of seconds or a handful of minutes at most.
The blog, on the other hand, is a tool that allows you to explore certain thematic topics, inform your audience, but also to raise awareness of a brand, services or products. That is why it can be crucial to include it in your marketing strategy if you are a professional or if you run a business.
7 reasons to start a blog! Here’s why it’s still worth doing it
Is starting a blog therefore still useful? Yes! To date, there are an estimated more than 600 million blogs worldwide (Source: FirstSiteGuide), at least 43% of which are created on WordPress platforms.
People usually read a blog for:
- Find answers and solutions to problems
- Seeking insights with respect to certain issues, products, and/or services
- learn something new about topic
- catch up on news and trends
But who reads them? According to WordPress statistics, there are more than 409 million readers each month (on WordPress.com alone), but across the board we are talking about a good 77 percent of users who follow them regularly (Source: Impact).
All of these are inspiring data that encourage people to start a blog, right? But they are not the only ones. There are at least 7 reasons to do so, especially if you run a business:
- the blog increases the visibility of the site on search engines
- Enhance brand reputation and authority
- generates leads and sales
- increases ROI
- Offers benefits over the medium and long term
- clarifies your values
- opens to new opportunities
1. Increase your brand’s visibility on search engines.
Blog articles allow you to improve the visibility of the brand and the website itself. How? By publishing, for example, comprehensive and relevant content to address the needs and search intent of your audience.
To grow over competitors in your industry, it is good to write quality text and follow SEO techniques to better rank on Google and other search engines.
2. Enhances brand reputation and authority
Blogging is an interesting tool to showcase your expertise on a specific topic and become a reference for a particular industry or niche market. It is also useful for building credibility and improving brand reputation.
The advantage? You will be able to reach a wider audience and retain your customers.
3. Generate leads and sales
With well-constructed text you can make information, attract potential customers to the site, and guide them to theinformed purchase of products and/or services.
To understand better: if you have an e-commerce that sells clothes, you can plan a series of publications dedicated to matching, recommending within them products that you sell in your online shop. An indirect but effective way to generate a sale. You can do this through precise call-to-actions or link building.
Want a successful blog? Find out how to do it, we talked about it here:
The factors that make your business blog successful
4. Increases the chances of achieving a positive ROI
If you are on a tight budget, blogging can help you achieve important marketing milestones, without advertising. Just think that those who run a blog are 13 times more likely to achieve a positiveROI than those who do not.
Several businesses, indeed, are able to increase revenues and leads through valuable content posted on their websites.
5. Provides benefits in the medium and long term
If blogs are well written they continue to attract readers for many years. Ideally, blog-posts should be updated over time with any news, checking sources or adding insights. A factor increasingly rewarded byGoogle’s algorithm.
6. Clarifies your values
Blogging can bring out your brand values and share them with those who believe in the same ideals. The benefit will be to humanize the company and build a strong and loyal community that can also attract new customers.
7. Opens up new opportunities
If you are wondering why to start a blog in 2024, there are other reasons you should consider:
- the opportunity to network and establish interesting collaborations, perhaps with influencers, journalists, or creators.
Working with authoritative figures by including a link to their website lends prestige and increases the trustworthiness of your site. An aspect that is highly valued and rewarded by Google. - In addition, the blog allows for social feeds, either through sharing articles or through video content, carousels, and reels that take cues from blog content.
Speaking of video content creators, do you know who they are? Find out here:
Video content creators: the importance of these figures for marketing
How to start a corporate blog today: why it’s important to make a difference (and how to do it)
Depending on the objective and what you want to communicate, you need to include publications with different slant on your corporate blog. Some posts can talk about your brand and values. Others, however, about general or more targeted topics to answer your audience’s questions, curiosities and needs. Still others may be guides to using, choosing a service or product. The important thing is that, before you start, there is a clear idea of how to run the blog.
For this to happen, a well-researched and strategically sound editorial plan must be put together, broken down by useful and interesting topics. There must then be proportionality between topics, favoring authentic content that characterizes your brand. If you have a business, for example, case studies are perfect for showing how you have effectively solved your customer’s problem.
Remember that the time scheduling of content is also important and should include consistent and assiduous updating. On the one hand, customers appreciate up-to-date blogs; on the other hand, Google rewards sites that follow a consistent schedule, improving their web rankings.
Position your blog and grow on search engines:
find out what our SEO agency!
How do we get noticed by Google?
For some time now, Google has been penalizing sites that stuff articles with keywords and do not provide an effective service to users. Why is it doing this? Because it wants the user’s search to be comprehensive, satisfying and the content to be written for people, not for the search engine.
Therefore, to increase the visibility of the blog, one must write for the audience, responding to their questions and needs. Be careful, however. According to the latest Google Core Update, texts are rewarded if: useful, unique, clear, authoritative, valuable. Even better if enriched with sources and insights (such as videos and infographics).
These new Google requirements certainly mean more effort in content creation, especially in terms of time. That is why our advice is to publish few but really well-edited blog articles.
Quality content is also favored by Google SGE, the new search mode based on artificial intelligence. If you want to understand how to increase your online visibility, you will find many useful pointers in our article:
What is Google SGE, what will change, and how to prepare
Want to create an authoritative blog? Here’s why you should do it together with an agency
Relying on adigital marketing agency can be the ideal solution if you want to get real results. At Isola, we specialize in copywriting, and based on your needs, we can develop an effective work plan to produce high-quality articles.
In particular, we support you:
- In the study of the industry and competitors
- In establishing the editorial plan and publication schedule
- Incontent development, entrusting the writing to SEO copywriters to meet the needs of users, respecting the many and changing needs of search engines
- in the SEO strategy
Our copywriters are experienced in different markets and capable of producing technical texts and insights for B2B and B2C.
In addition, we can evaluate together other marketing actions to enhance the blog and, consequently, the website or e-commerce as well. One example? Content promotion through:
- social media
- newsletter
- Google Business Profile (formerly Google My Business)
By relying on an agency, you can really improve your visibility with corporate blogging and make every effort aim at the success of your business.
Start your blog with Isola now and start growing online!
