Bumper Ads are a powerful tool that Google makes available to brands and businesses that want to increase their online visibility.
These are short videos that the search engine shows on YouTube, web pages and applications. The main advantage? The user cannot skip it. This means that for 6 seconds you have his or her full attention, provided you structure an engaging and effective advertisement as much in images as in sounds and copy.
Continue reading the article to learn more and to find out how Isola di Comunicazione it can help you!
Bumper Video Ads: the definition
Even before understanding its features and benefits, it is necessary to understand what Bumper Ads are. This term refers to all those video ads that cannot be ignored and have a maximum duration of 6 seconds.
You may have happened to start a video on YouTube and, at the beginning or middle, stumbled upon a very short ad that you had to watch without the option of skipping it. Lo and behold: that was a Bumper Video Ads, an essential tool for companies that want to get their product or service known through the world’s most widely used platforms.
Features of Bumper Ads
Bumper Ads have some very interesting features, which you should be aware of in order to use them to your advantage:
- They give the ability to send clear and concise messages that can hit the target audience in just a few seconds and increase brand awareness
- They are displayed from beginning to end without the possibility of skipping them via the Skip announcement
- On YouTube they can be shown either before the beginning of a video or in the middle
- They use CPM(cost per thousand impressions) bidding type, meaning you only pay once the ad is viewed 1000 times
video
The benefits of advertising with Bumper Ads
Undoubtedly, the features we have just seen translate into enormous advantages for brands that want to make themselves known or strengthen their positioning in the market. Indeed:
- The short duration of the promotional video allows theuser’s attention to be taken advantage of without it waning. By now, so many studies have shown that the longer the generations go on, the more people have a lower ability to concentrate because of the many stimuli they are subjected to.
- Precisely because of this short duration, the ads are less annoying despite the requirement to see them in full.
- The non-ignorability of the ad is a great weapon in your favor if you know how to use it with a strategic eye.
- They are displayed on all devices, allowing you to greatly expand your audience.
- These are embeddable ads, so you can increase their effectiveness by combining Bumper Ads with other tools such as banners.
- YouTube is the platform on which you are most likely to have your advertising seen. This means that, potentially, the more than 2 billion users who use the video streaming service can see you.
- Thanks to Google Ads you can target your audience, going after only those who are really interested in your product or service.
Netflix: a virtuous example of a company that uses Bumper Video Ads well
Of all the companies taking advantage of Bumper Ads, Netflix is one of the most virtuous. Undoubtedly, the core business of the paid streaming platform is very much akin to an advertisement made through video. However, the great ability of this behemoth is to summarize the release of a new season in just 6 seconds, managing to engage the user and remind them that by switching Apps, they can continue to watch their favorite TV Series.
Isola di Comunicazione: know-how in Bumper Ads at your disposal
Our web agency Isola di Comunicazione is a certified Google Partner. We provide you with all the expertise you need to manage Google Ads campaigns.
In particular, we help you create Bumper Ads that:
- Present your product or service in a clear and incisive manner
- Have one well-defined and functional goal for your business according to the strategy worked out together: promotion, visibility, feature explanation or other
- meet the technical characteristics required by Google to consider your advertisement valuable
Not only that, our well-rounded knowledge of the search engine allows us to study cross-media campaigns using other tools such as search network ads or TrueView ads to maximize their effectiveness.
In addition, thanks to a team of professional copywriters, graphic designers and videomakers, we know how to create high-quality ads in images, words and sounds. In fact, despite being only 6-second videos, Bumper Ads require the utmost execution skills to be truly effective, capture the user’s attention and take them exactly where you want them.
Success stories: Isola Agency’s Bumper Ads for our clients
In more than 10 years in the business, we have learned all the secrets of Google, and constant updating brings us up to date on every new thing. So many clients have decided to rely on us to design their digital space and plan advertising campaigns that hit the mark.
For example, for Idrosanitaria Lecco, we designed a communication strategy that merged online and offline in a coherent way. We therefore took care of the company website, business cards, and Google advertising. This included the use of Bumper Ads structured with the aim of increasing the client’s contacts and addressed to a highly selected target audience.
Similarly, we also created a campaign with Bumper Video for the TCIO Milan Osteopathy Institute on the occasion of its Open Day. For this client, we focused on the very high resolution of images that, in just a few seconds, were supposed to convey the professionalism of the school. In addition, we accompanied the video with copy designed to engage the user and push them to learn more.
video
video
A/B test Bumper video: evaluation of the best performing
We perform A/B tests for Bumper videos that allows us to evaluate which version has the highest performance.
video – video
If you too want to invest in video Bumper Ads, hire a professional: contact us and book a consultation with Isola!
