Updating site content is not a choice, but it has to be the priority. In fact, constant creation of blog articles or pages helps us in several aspects. Among them:
- Keeping our audience updated on activities and initiatives
- Making the digital space a benchmark in our field of expertise
- Attract new visitors to convert into potential customers
In addition, the continuous publication of new text is the main means we have at our disposal to continue to perform well on Google through search engine SEO activity.
Let’s then see together some tips for updating content in the best way.
6 tips on how to update online content
To update website content effectively, you need to keep these 6 tips in mind:
- Update dated material and information
- selects the content to be included based on keywords
- simplifies writing
- make content more usable
- fix broken links
- always keep the contact section updated
1. Update dated material and information
As mentioned a few lines above, when a piece of information on our site becomes outdated, it is always a good idea to update it. In fact, being able to get visitors (and therefore, potential customers) and then not giving them the right phone contact or e-mail address makes all the effort put in and time invested worthless.
2. Select content to be included based on keywords
Choose the content to include based on the keywords that are most frequently searched on Google. Usually, those with the best search performance are the long-tail keywords, which are more specific and less competitive. Thus, choosing a keyword helps you improve your website ranking.
In this regard, read also:
Keyword research: how to identify the most relevant keywords for your website
3. Simplify writing: simple words, immediate communication
Communicates in short sentences and uses simple, commonly used terms. So that everyone can understand what you are talking about and benefit from it. Remember that complexity is not synonymous with a job well done, and if used inappropriately, it can be very detrimental in terms of visits and user engagement.
4. Make content more usable
You can make your content more usable and interesting by adding interactive elements, such as polls, quizzes or video presentations. In fact, these tools make it more enjoyable to read.
Also, always add the keyword in the title of your article, so that visitors already know at the outset what they are going to read and can decide whether to continue browsing or look for more.
5. Fix broken links
Check that the inbound and outbound links from your website are working. If any of them provide “non-existent page” or “Error 404” as a result, don’t overlook it at all, and proceed with a link fix.
If you don’t perform this task, Google will reduce your site’s visibility. In fact, what matters most to the search engine is that users find the answers to their needs and we have a fulfilling browsing experience.
6. Always keep the contact section updated
Without a channel that makes you reachable, how will you provide more information about your business? Therefore, it is essential to keep the contact section of your website up-to-date. Non-existent numbers and unanswered e-mails are among those useless elements that only cause harm to your business. It is a case of replacing them whenever they change.
If you want to explore further read:
How to increase visits to your website
How to update website content in a “do-it-yourself” way?
Since updating online content is a complex operation, it is necessary to know well how to do it. In fact, this is precisely one of those cases where careless do-it-yourself can cause far more damage than the amount of money possibly spent on a professional.
In any case, some operations you can do independently and safely are:
- Post new texts in the blog section constantly and on a regular basis
- Check that everything is working properly after publication
- Back up, that is, save all data, before starting the operation. In fact, during loading, unsaved data may be lost.
Find out more in our dedicated article:
Updating a website, why it is so important
Difficulty updating website content? Turn to Isola di Comunicazione
As we anticipated, updating a wordpress site done wrong can have serious consequences for your website. If you are inexperienced, don’t risk it: rather, turn to experts, such as the agency Isola di Comunicazione. In fact, our Milan web-agency has a team of professionals in website creation and website restyling.
I our experts will know how best to update your website, saving you unnecessary effort and damage. Contact us!
