Smau 2019 is the flagship event for thedigital innovation sector ofItalian companies.
This year from October 24 to 26, Fiera Milano has become an important meeting point where you can participate in free workshops, training, networking and find strategic business partners for your business.
In fact, it was possible to find startups and digital enterprises from which to draw through their paths and experience. In this regard, one could attend the Smau Live Show, or 50-minute presentations by realities that received the Smau Innovation Award during the event.
In particular, on October 22 there was our talk at the roundtable on B2B Automarketing, keep reading the article to find out all the details!
In past years, we have also participated in previous editions of SMAU Milan:
Workshops and the Isola roundtable at Smau Milano 2019
Smau has always offered useful workshops and discussion boards for businesses and professionals. Attending this fair offers insights into new ideas and discovering the most useful innovations for one’s business. This year it was also possible to be guided by the Startup Safaris a program of guided and customizable 40-minute tours among the innovative excellence present at Smau.
â–º Discover all the workshops at SMAU 2019
Among the proposed activities and more than 250 free workshops, Isola contributed by updating participants on the latest digital marketing trends.
In collaboration with Joomla!Lombardia, for SMAU Milan 2019 Isola di Comunicazione took part in the Innovation Lab Roundtable on one of the hottest topics of the moment:
â–º Automarketing b2b: performance, efficiency, and growth of the digital enterprise.
B2B takes a lesson from B2C.
News and trends related to B2B marketing and assumptions of Customer Journey expectations towards the digital experience, which are increasingly assimilated to B2C, were addressed. In fact, the more complex reality given the multiplicity of channels and means available, as well as the change in many values, has also affected the B2B world no longer only that of B2C
So among the various experts, Lorenzo Zesi, Web Marketing and Communication Consultant, Google Ads, Google Partner, founder of Isola di Comunicazione.
In detail, the topics covered by Isola were mainly the following:
- Do direct-to-business versus direct-to-consumer ads change?
- Is it necessary for landing pages for businesses to be formal and very descriptive?
- In B2B, is the strength of mobile secondary to B2C?
See our participation in SMAU Milan 2019 in our Facebook album.
Want to ask us for more information about the topic covered at SMAU 2019? Contact the experts!
