We are a digital agency specializing in cutting-edge web marketing services and the creation of extraordinary landing pages. We turn your ideas into effective landing pages that capture attention and convert visitors into customers.
What do you propose Isola in addition?
The free consultation to identify your goals and present you with the best solution!
Through our web agency ‘s landing page creation service, we offer you the opportunity to include within your marketing strategy an essential building block.
In fact, every business plan needs successful landing pages. Our intervention can help you achieve your business goals by structuring a path that, in an intuitive way, effectively drives users to purchase your products and/or services.
Therefore, thanks to the creation of tailor-made landing pages, you will be able to:
What’s more, our capabilities in creation of professional websites and the skills of our graphics studio guarantee you the creation of eye-catching and engaging landing pages.
A landing page is a page created for the purpose of converting site visitors into qualified leads or customers.
Specifically, there are different types of landing pages, each created with its own, specific intent. Here is how landing pages differ by:
In web marketing, the term “conversion” (valuable action taken by the user as a result of viewing your landing page) does not refer exclusively to closing a transaction.
In fact, sharing information, such as e-mail address and mobile number, through specific contact forms (lead generation) is also an important parameter to consider and falls within conversions.
customization – strategy – creativity – conversions
The most common landing page is the so-called Squeeze page, which is a “squeeze” page whose purpose is to induce the user to voluntarily leave their data.
These pages tend not to have a navigation bar, but at Isola we also create squeeze pages even with menus. The advantage of this mode is that we give users the opportunity to navigate the entire site of your business, thus benefiting the site itself.
Themain goal of these pages is to increase the number of contacts and do lead generation. At a later stage, this data can be used for e-mail marketing campaigns and to place users within an actual sales funnel.
For a visitor to release their data, it is necessary to make use of what is called a lead magnet. For example:
Click-through pages are routing pages: the user is sent to a specific section through links. In fact, it has no registration form.
They are a great way to deepen certain information presented summarily on the landing page. For these reasons, it is often used to enrich the user’s view of the brand and move it further along the marketing funnel.
You will well understand that these landing pages are a crucial step: they communicate to the user the benefits of the offer and bring him closer to the final decision. At the same time, they avoid a fatal mistake: pushing the purchase too far in advance, without having provided the visitor with sufficient information about the product, thus decreasing the abandonment rate of the page, which is mainly caused by not evaluating all available options.
Thank-you pages are somewhat unique landing pages.
Although their use may seem minor, they serve a very important function: to thank the user and reiterate their gratitude for their action on our site and for the trust they have shown to the brand.
The most important aspect concernsusability. This term refers to the ability of the landing page to achieve the purpose for which it is made and to enable visitors to view the best offer for them.
For these reasons, it is good to entrust the creation of landing pages to experts in the field.
Today it is now necessary to provide for the creation of landing pages, as they represent a decisive step in the customer journey (the path of interaction between the customer and the company) and in the User Experience (user experience) of those who surf the Web.
The peculiarities of landing pages made by Isola are:
Simple and comprehensive content, thanks to our experienced copywriters
Clear, easy-to-navigate, engaging and responsive graphic design structure
Frequent and eye-catching calls to action
Performance tracking and monitoring
Relying on a specialized agency like Isola to create a landing page guarantees a professional and personalized approach. Our goal is to create a landing page that not only grabs attention but also translates into concrete results for your business.
Related services
To make the most of your landing page, we also offer the following services:
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Web marketing and communication services.
Active clients throughout Italy and abroad.
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