Brilliant ads and performing campaigns to grow on the web

Google Ads Campaign Management

Looking for an agency to manage your Google Ads campaigns? Rely on Isola to give your business a boost. Grow your business by creating targeted ads aimed at a specific target audience.

Professionista Google Ads che lavora al pc per la gestione di campagne

What more can we give you?

A free consultation with our Google Ads Specialists for:

What we offer you in Google Ads (formerly AdWords) campaign management

Our web agency in Milan can offer your company the support it needs in managing Google Ads (formerly AdWords) campaigns. What it’s all about. The main platform for developing paid advertising on the web.

It represents a huge opportunity for businesses, as it allows them to gain a high ranking in online searches through customized listings.

La gestione delle campagne google ads ha inizio con la pianificazione della strategia

With this web advertising service we offer you:

  • the creation of customized ads
  • The implementation of effective advertising campaigns
  • The identification of the most suitable target audience
  • The inclusion of Google Ads campaigns within a marketing strategy dedicated to your business

We aim to enhance your offer by strategically placing the budget allocated to advertising investments. The goal? To increase conversions generated by ads and fuel the growth of your business.

3 reasons to choose our agency for managing Google Ads campaigns

Why should you choose our communications agency for Google Ads management? Here are three good reasons:

1. We are certified Google Partner

A recognition granted by the Mountain View company to all those realities that annually demonstrate high skills in the world of online advertising on Google. For our agency, Google Ads is an added value that testifies to the commitment and continuous updating of our professionals.

Not only that. Staying abreast of new trends allows us to guarantee you concrete and constant help, enhance your proposal and increase your brand visibility.

2. We are transparent: with us you always know how you invest your money

If you rely on Isola you know exactly how and where you use your money. We strategically place your budget and use it only where there can be room for return.

We prefer quality over quantity. That’s why we always focus on creating ads in line with your goals. That way we avoid carpeting the web and capturing the attention of users with little interest (and who would only make you waste your money).

3. We get tangible results

A cornerstone of absolute importance for our team is to achieve concrete, demonstrable and measurable results. We believe this is the key to acquiring customer satisfaction and a prerequisite for building a solid, profitable and lasting working relationship.

What does it mean to be a "Google Partner"?

We told you at Isola we are Google Partner certified, but what does that mean?

This badge certifies that our marketing agency has been recognized by Google for being highly professional. In other words, it certifies that the SEM Specialists at Isola are experts in managing Google Ads campaigns.

To obtain the certificate – awarded to only 3 percent of Italy’s top communications agencies – several requirements must be met, including:

  • Achieve an advertising expenditure of at least 10,000 every three months
  • Achieve good performance of activated campaigns with measurable results (increasing traffic to the site, video views or purchases on e-commerce)
  • Ensuring the ongoing training of Google Ads Specialists by obtaining personal certifications
Motore di ricerca google su cui fare pubblicità

Achieving business goals through Google Ads campaign management

With us, it is easy to choose the right campaign!

With Google Ads (formerly AdWords) campaigns, you can achieve different business goals to grow your business. Although they can be linked because they dwell on precise stages of the customer journey, remember that each ad is independent.

This means that specific ads are needed to pursue certain goals and optimize results. You can choose from:

Google Ads for lead generation

We leverage Google Ads for lead generation to generate new leads by showing ads to a specific target audience. The goal? To register the most active users – and those who found your proposal particularly interesting – as potential customers to add to the list of contacts you have.

Ads campaigns to increase sales

Specifics to boost earnings. Through precise ads, in fact, we can push your new leads and existing loyal customers to purchase.
How do we do it? We use a different perspective to show them your offering by highlighting the needs you can meet with your product or service.

Google ADV to increase your company's visibility

In today’s competitive marketplace, media coverage of your business is critical. Google Ads is a great way to get the word out about your business and increase brand awareness. We will spread your brand name so that it stands out in the minds of users (distinctive positioning). By doing so, people will be able to consider your services and products when faced with a purchase decision.

The importance of analysis and monitoring of AdWords campaigns

Knowing (and interpreting) data makes a difference

Our work does not end once the Google Ads (formerly AdWords) campaign is launched. An important part of the process involves ongoing analysis and monitoring of ads and keywords.

Elaborazione grafici per l'analisi delle campagne Adwords

Only in this way can we fully manage the advertising process and increase ROAS (return on advertising investment).

Interpreting the data allows us to make tailored adjustments dictated by the performance of the specific advertising campaign. For example, based on CTR or A/B test results, we can implement an improvement of ad texts and select the most effective ones.

In addition, they are useful for identifying very important information about your business that can be used strategically for future campaigns.

Data analysis allows us to:

  • understand the target audience
  • Rank the most profitable channels (used by users interested in your business)
  • Identify the geographic areas that most appreciate your proposal
  • Discover the right time of day to run ads, do lead generation or achieve other specific goals

How paid campaign management happens

At Isola we run both paid Google Ads and social media campaigns. In this way, you can reach the right audience on multiple channels and get your brand known to those who may be really interested in what you offer.

Several key steps must be passed before launching paid campaigns so that the ads you create meet each of your goals.

Here are the stages we rigorously go through:

We analyze your business, products and/or services, to build a clear vision of your offering

We study the competitors and the advertising channels used by competitors, to understand what sets them apart and how to differentiate and make your business stand out

We develop landing-pages with clear and specific goals that are critical to converting traffic into customers

We analyze data and results, creating clear and detailed monthly reports

We create targeted advertisements with effective copy

We take care of the monitoring of your site, to keep track of all the conversion actions taken by visitors intercepted by your advertising activity. So we connect Google Analytics and Tag Manager (for google ads) and Meta Pixel (for social).

We constantly monitor campaigns and optimize them, with appropriate adjustments based on data collection.

Choose us as your agency to manage your Google Ads campaigns

Write to us to receive a free consultation and quote now to grow your business!

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