Incorporate blogging into your marketing strategy

Blog realization

Are you considering incorporating blogging within your marketing strategy to increase your website traffic, build brand recognition and gain credibility?

Isola specializes in creating B2C blogs and B2B blog s for SMEs, large corporations and freelancers.

If the idea of exploiting this communication tool appeals to you, but you do not have the time or skills to devote yourself to the project consistently, no problem! We provide for you the SEO management of the blog, its promotion and the production of effective text and multimedia content.

What more can we offer you?

If you already have an active blog but are not getting the desired results, we offer a free assessment of your digital space to identify critical issues and areas for improvement

The stages of making your blog with Isola

When creating your blog, the experts at Isola go through multiple stages with the goal of ensuring the highest levels of quality for you. Here is how the process takes place:

Customer input collection

Through careful brainstorming and with your help, we define the goals of your blog and how to enable you to transport the narrative of your talent or business to digital.

Competitor and target audience analysis

Regardless of the highly competitive or niche market segment in which you operate, we analyze blogs in your target industry to build one that can stand out from the competition and speak to your target audience.

SEO keyword research

Our SEO specialists choose the right keywords to index your blog and ensure it ranks highly on search engines.

Text writing and SEO optimization activities

If you need it, we provide our expertise in link building, copywriting and web writing techniques to draft texts aligned with your goal and plan an editorial calendar together.

Layout creation

We are dedicated to the study and development of a graphic layout in line with the corporate image of the site, paying particular attention to the usability and navigability of the digital space, as well as theorganization of content.

Placement on site and publication

We place the blog in the navigation menu of your website and put it online. We can also create categories to divide publications into the various topics covered.

Post-publication SEO check and evaluation of results

We use advanced analytical tools to monitor blog performance, assess the types of content that work best, and plan actions to optimize performance.

Isola 's services for effective corporate blog management

In addition to the creation of corporate blogs, Isola provides additional professional services that allow you to get the most out of them in terms of visibility and web reputation.

Promotion of the blog on social media

We leverage social media to share your blog content, stimulate interactions and create a community around your brand.
Where necessary, we repurpose published content to the specifics of each social channel (YouTube, LinkedIn, Facebook, Instagram, X, TikTok).

Content Creation

We bring to life engaging, useful and relevant textual and multimedia content(video, audio, images, infographics) that responds to the curiosities, needs and interests of your target audience.

Ongoing SEO and Reporting

Careful management of the blog from an SEO perspective involves adopting all the best techniques to optimize your platform and consistently rank better in organic search results.

It is an activity that must be carried out systematically and continuously so that it generates lasting and concrete results.

The team at Isola plans a tailored strategy for managing your corporate blog, providing timely reporting on its progress.

Why it is important to have a blog

Having a blog is important for several orders of reasons.

first, because it is a dynamic space that can be easily updated, and this allows you to tell or showcase your business with new content every week

Secondly, it is the most suitable tool for SEO activity. Through blogposts you can answer the questions of web surfers and prove yourself competent. By doing so, you will not only achieve a better position in the SERP (Google’s search results page), but also visitors are more likely to come to you to purchase a product or service

finally, through comments and re-sharing on social profiles, blog articles become a means of community building. In other words, they enable you to turn customers from one-time to regulars.

To whom is blogging useful

Setting up a blog can prove useful for any type of business attributable to:

a freelancer

a business

a small or medium-sized enterprise

a large company

In fact, this digital space adapts with versatility to different declinations, content and business goals.

Why choose Isola for your blog implementation

Here are some good reasons to choose Isola as your partner:

we are a competent, reliable and experienced Communications and Digital Marketing agency. Entrusting the creation of a corporate blog, and even more so its management, to an improvised entity can seriously jeopardize your company’s online reputation

we know the importance of a blog for businesses operating in the b2b market and can advise you on the most effective strategies to maximize results

We manage every phase of your digital project, from web design to search engine optimization, from content to performance monitoring

we offer you customized digital marketing training courses to enable you to update your blog on your own, as well as site support and maintenance services.

Create business value with a successful blog. Rely on Isola!

Fill out the form now to receive a free consultation!