Website
for luxury car rental
EXCLUSIVE CARS

Goals

Exclusive Cars is a young company operating in luxury car rental and sale of new and used cars, which soon established itself as a market leader.
The client’s request for the company’s website included the following objectives:

Develop the website coordinated to the brand identity
Convey the concepts of elegance and luxury related to the prestige of the business
Communicate thewide availability of cars from the perspective of models and delivery points

The challenge: communicating luxury within everyone's reach

The Exclusive Cars project was characterized by a 360-degree approach that included not only the creation of the dual-language site but also a comprehensive concept study related to elegance and sophistication.

The main steps included:

An in-depth briefing to understand the message and values the client wished to convey.
The definition of business objectives and the implementation of a project timeline.
Parallel to content creation, we collected reviews and ratings from satisfied customers.
Once we received approval of the design in Italian, we proceeded to write the copy in English.

Site Pluses

Landing Page

The different sections of the site are designed, both in structure and content, to function as effective Landing Pages for Google Ads campaigns.

In this way, the website is not just a showcase but an active lead generation engine.

Effective CTAs

Several buttons with specific Call-to-Action have been placed on the website for an engaging user experience.

Thus, the user has several ways to interact with the company without interrupting the navigation, by requesting information, making a reservation or calling the offices directly.