Website for AEMO School of Osteopathy

Our team created the website redesign for AEMO School of Osteopathy focusing on simple, intuitive and user friendly navigation.

Site challenges for the AEMO school of osteopathy

The first major challenge was to differentiate the two entities, the School of Osteopathy and the Clinical Center, by dividing them into two separate sites, one with a top-level domain, aemo.it, and one with a third-level domain, centroclinico.aemo.it. The main reasons that influenced the choice are:

  • Google classifies clinical treatments as a sensitive topic so it limits the ability to do remarketing ads;
  • two sites contained too much information intermingled with each other and did not allow individual realities to be enhanced.

Another challenge was to reorganize and revamp the content of the previous site. In fact, the site was very voluminous and difficult to navigate. Finally, the last challenge was theadjustment in terms of graphics, which was proposed to be quite dated.

Realizzazione Sito web per Scuola di Osteopatia AEMO

The pluses of the AEMO site

The AEMO School of Osteopathy website is now able to highlight and enhance the osteopathy courses offered. Most importantly, it is able to attract to its open days, the most effective method of contact for this reality, many more potentially interested students.

In addition, content reorganization has resulted in a streamlined site that is more focused on AEMO’s work in both clinical and educational settings, as well as more easily navigable.

Realizzazione Sito web per Scuola di Osteopatia AEMO
Realizzazione Sito web per Scuola di Osteopatia AEMO

Repositioned site

One of the main pluses of the site is its repositioning and division into two sites, the site for the Clinical Center and the site for the School of Osteopathy.

Intuitive menu

We have made the menu more intuitive by providing a clearer and faster navigation experience.

SEM

Separating the site about the clinical center from the one dedicated to the School of Osteopathy made it possible to create two different Google accounts with ad hoc ads on the different topics and services offered.

Realizzazione Sito web per Scuola di Osteopatia AEMO

SEO Optimization

The site has undergone a thorough text revision in terms of SEO. This allows the client to climb the organic search results more easily.

Graphics and Colors

The graphics and colors of the website have been revamped. In fact, the colors and shapes echo the style of the AEMO logo, which represents a stylized spine, and follow its lines and hues.

Student Area

Another plus of the site is the presence of thestudent area that AEMO course attendees can access to find all the materials made available by teachers.

Realizzazione Sito web per Scuola di Osteopatia AEMO

What does the AEMO school of osteopathy website look like today?

The website of the AEMO School of Osteopathy is completely revamped, starting from the separation with the Clinical Center site, to the graphic design, to theorganization of the content.

The site is now more user friendly because it is drier and because it has an intuitive navigation menu. In addition, the graphics have continuous references to the logobetter communicating the essence of the AEMO School.

In addition, the site has become a platform that lends itself well to social campaigns e Google Ads campaigns.

If you also want to make your business stand out by carrying out a redesign of your site or creating one from scratch, contact us! Our web and graphic designers are looking forward to making your project a reality!

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