Google Ads campaign management for luxury car rental Exclusive Cars Milan

The challenge

Exclusive Cars Milano, a fast-growing business in the luxury car rental sector in Milan, chose, from the very beginning, to focus on a targeted advertising strategy to increase the number of qualified inquiries.

To do this, we set up the Google Ads account and took care of campaign management with two main goals:

The solution: Google Ads campaigns to amplify local visibility and bring qualified leads

We created and initiated a customized strategy consisting of:

Targeted and optimized Google Ads campaigns

we developed two main campaigns:

Multilingual Search Network Campaigns

designed to capture users with a specific interest in car rental, including international audiences visiting our country through English searches.

Performance Max Campaign

designed to boost visibility on all Google networks and achieve greater coverage across the territory.

Constant target profiling

We focused optimization on a continuous process aimed at reaching the ideal target audience, segmenting the audience correctly and excluding irrelevant searches.

Landing page optimization

By monitoring user interaction data and user behavior on landing pages, we were able to identify areas for improvement to optimize thebrowsing experience. This, in turn, helps increase the effectiveness of campaigns.

Advanced monitoring

We performed advanced monitoring via Google Tag Manager and Google Analytics, tracking every relevant action taken by users, both on the site and on Business Profile maps linked to the campaigns.

In addition to the contact forms, we also registered:

Click on WhatsApp
Click on email
Calls generated by ads

Results of Google Ads campaigns for luxury car rental company

Now, for those looking for a luxury car can appear more easily Exclusive Cars Milano.

September 2023 – November 2024

impressions

+ 0

lead

+ 0

Average CPC

0 €

In detail:

Increased visibility and industry leadership: we have seen an increase in visibility with over 400 thousand ad appearances in just over a year. In addition, brand awareness has improved, with a 100% increase in brand-related searches in the past year.
Steady growth in inquiries: through careful management of geographic targeting and keywords, we have been able to generate a growing stream of highly qualified conversions, reaching truly interested users with high potential to become actual customers.
Low-cost clicks: we managed to keep the cost of clicks low at only 0.50€. In this way we were able to achieve a wider coverage.

In detail:

Increased visibility and industry leadership: we have seen an increase in visibility with over 400 thousand ad appearances in just over a year. In addition, brand awareness has improved, with a 100% increase in brand-related searches in the past year.

Steady growth in inquiries: through careful management of geographic targeting and keywords, we have been able to generate a growing stream of highly qualified conversions, reaching truly interested users with high potential to become actual customers.