Web marketing and communication services.
Active clients throughout Italy and abroad.
Isola di Comunicazione created the brochure for the 41 bus transportation service, the start-up company that offers travel solutions to correctional institutions for family members of inmates.
The flyer is the offline counterpart of the website and its main purpose is to physically promote the project in front of and inside prisons.
Let’s see together how the 41bus brochure was designed!
The creation of the brochure for 41bus involved several phases, during which various professionals from the team were involved Isola. In detail:
Confrontation with the customer to fully understand the customer 's expectations and be able to best meet the requirements
Agency brainstorming involving communication experts, graphic designers, and copywriters
Copywriting in order to condense all useful values and information about the project into the brochure
Creating graphics to combine aesthetics, readability, and typographic printing criteria
Locating the online copy shop with the best value for money and sending the material
Proof print to customer to preview the flyer and make final changes
Final printing of copies for distribution
For projects such as 41 buses, choosing an offline type of promotion such as the brochure undoubtedly has advantages.
First of all, the possibility of avoiding the dispersion of the budget in digital advertising campaigns that would be aimed at a limited slice of users. In fact, the target audience we are addressing is extremely specific, and it would be difficult to reach them in a targeted way on the Web.
In addition, through the distribution of the brochure, it is possible to directly, quickly and effectively reach the target audience of the service, namely the relatives of prisoners.
Affidati a Isola di Comunicazione per una comunicazione a 360°
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Affidati a Isola di Comunicazione per una comunicazione a 360°
Esplora tutti i nostri servizi o contattaci senza impegno per informazioni e preventivi!
Web marketing and communication services.
Active clients throughout Italy and abroad.
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