Mobile SEO is theweb marketing activity that allows your website to appear among the results offered by Google when a user performs a search on his or her smartphone.
To the uninitiated, this might seem like a small action. However, in recent years more and more people are using mobile devices to surf the Web. So, doing mobile SEO correctly and strategically allows you to take advantage of a number of benefits. Among the main ones:
- Get more traffic to your pages
- Increase the chances of sales or contact
In this article, the experts at Isola di Comunicazione want to explain two simple mobile SEO actions. These are useful both for improving the browsing experience offered by your site on a smartphone or tablet, and for appearing on Google.
Develop a responsive web design
Responsive web design is when all content within a website automatically adapts to the size of the device used to view it. Specifically, any text, image or video is perfectly visible without error.
In short, this capability allows you to optimize and facilitate browsing your digital space from a smartphone or tablet.
This sounds like a trivial step, but it is not. In fact, it is essential to make it as easy as possible to consult from mobile, given the volume of users who interface with the Internet via this type of device. By doing so, one does not risk having to give up on this portion of the audience.
To accomplish this, the graphics must be simplified and streamlined to match the different screens as best as possible.
In addition, the quality and size of images must be taken care of. Through special tools, you have to reduce the weight and size of these elements so as to achieve a faster site.
However, loading speed and content layout are not the only aspects to consider. Mobile browsing also requires:
- an unobtrusive navigation bar
- The presence of buttons of a suitable size to allow navigators to access other pages
- immediate and understandable call to action
In conclusion, we can say that responsive web design is focused on providing an optimal User Experience, so as to ensure thehigh engagement of visitors browsing from different media than the desktop.
Bringing a dynamic website to life
Dynamic sites are digital spaces composed of interactive pages that adapt to user requests in real time.
With a view to mobile SEO, opting for a dynamic website is the right solution. In fact, this allows you to offer personalized experiences to your user. More specifically, depending on the device being used, each piece of content is paginated so that it is perfectly visible.
This is made possible by the CMS, in our case WordPress, which:
- Intercepts which device the request to access the site comes from
- Returns the most appropriate version of the pages
The choice of a dynamic website-and its optimal implementation-warrants several advantages. In particular:
- simplicity of updating
- high interactivity with its users
- Speed in adapting to the reference device
- Smooth navigation thanks to which the user moves from one page to another smoothly
Mobile SEO optimization of textual and visual content
The quality of textual and visual content is the second key element for mobile SEO optimization. In fact, it allows you to make your pages more user-friendly. So, before thinking about any technical expedient, you need to start with the creation of eye-catching text and images. After all, content is king e image is queen. Only by fulfilling this requirement can you convince the user to read your content to the end.
Having designed valuable content, one can move on toSEO optimization for search engine placement. Here are some points to consider:
- it is essential to write articles divided into concise paragraphs so as to optically lighten their appearance and encourage reading
- each paragraph should be introduced by a consistent title
- titles should be entered in hierarchical order
- meta description e title must contain the amount of information necessary to make the content of the page understood right away. All without exceeding the maximum number of characters allowed(160 for the former, 60 for the latter).
- it is important to understand how many times to repeat the keyword in the text. In this case, it is a matter of sensitivity: rather than creating copy that is too repetitive and heavy, it is better to reduce the number of appearances of the keyword
- images must have name and alt tag
the Call to Action must be strategically placed so as to increase engagement. It must also be placed at the end of a persuasive article so as to increase the chances of conversion.
For your mobile SEO, choose Isola di Comunicazione
In conclusion, we can say that the three most important characteristics that a mobile SEO-optimized site must possess are:
- Adaptability – pages should not have bugs when viewed from smartphones and tablets
- usability – a website must be designed for the users who view it; it is not merely an exercise in style
- speed – these days, patience is in short supply: too many seconds waiting in loading equals missing a visit
Each of these corresponds to precise actions for which high training and experience is required. L’SEO agency Isola di Comunicazione knows how to intervene in a targeted way to allow you to be reached from any browsing device.
Thanks to our work, you can rank high in Google’s SERP (the results page). In addition, our professionals in web content writing enable you to enhance your products and services to increase your chances of conversion and revenue.
What are you waiting for? Contact the Experts at Isola and request your free quote now!
