Interior design as a tool of corporate corporate identity

Interior design as a tool of corporate corporate identity has the ultimate goal of strengthening and making one’s brand recognizable. So, for both small and large companies, it is important to know that the way you present yourself in the market can also make a difference from your competitors.

In an increasingly international and competitive landscape, even online sales giants such as Amazon are opening stable points on the ground. So it is now possible to physically meet the brand in Amazon outlets, in stores with an image unmistakably traceable to the brand itself. Consequently, it appears increasingly necessary and strategic to present and propose one’s company with a coherent and well-curated image including corporate interior design. In addition to verbal communication aimed at spreading brand values, communication made up of products, visual messages, logos and interior design of physical spaces becomes crucial.

What is corporate image or corporate identity?

In essence, coordinated image or corporate identity, is the visual identity of a company . In fact it represents the most physical and concrete part of presentation to the public. In addition, corporate identity is the distinctive communication element compared to competitors. At the same time it constitutes the deepest and most spiritual part of the brand, because it refers to the perception of the corporate message by customers through distinctive colors, shapes and elements, which go to communicate the fundamentals, principles and values of the brand itself. Therefore , the image becomes coordinated, when all communication elements are curated and consistent with each other, making the origin recognizable and unmistakable in the eyes of the recipients . As mentioned above, interior design becomes a fundamental tool of corporate coordinated image. Accordingly, it must provide recipients with precise, clear and recognizable points of reference. In corporate identity, interior design must necessarily respect the following in every detail a design idea, a logical thread that encompasses the company’s communication 360°.

What does a corporate image include?

First, creating a corporate image is a complex process. It involves a thorough corporate analysis starting with the mission, objectives, target audience, and style. In particular, the overall corporate communication and marketing tools available must follow the same common thread by unmistakably recalling the corporate philosophy.

So the elements that constitute a coordinated image are:

– Colors and style that identify the company brand or logo

– letterhead graphics

– business cards

– invitations and promotional materials, information leaflets

– graphics for social tools

– website

– Interior design study of the headquarters and physical spaces

Here is where the corporate image, if done professionally and within a marketing strategy, constitutes the soul and essence of corporate communication and is essential to convey the mission and recognizability of the company itself.

The importance of the logo in corporate identity

The basis of a coordinated communication system is a graphic design that starts with the study of the logo. In fact, the logo is the distinctive and characterizing feature of the company, consisting of the company name itself written in a defined font and a graphic element representative of the brand. In addition, the logo must necessarily arise from a careful study by communication professionals since, in just a few strokes, it must encapsulate exactly the meaning of the brand. It is necessary to evoke the company as a whole in a simple, immediate and effective way. In conclusion, it is good for the brand to be the result of a serious and professional study. This is so that it is representative and does not generate interpretative difficulties on the part of the potential recipients to whom the communication is directed .

The colors and style of the brand

Verisimilarly, the choice of colors is very important, because it is from the evocative meaning of color that a company begins to communicate its values and mission. In fact, the message conveyed will take on a different connotation than another depending on the combination of the various shades.

Similarly, the choice of style in which the brand will present itself is critical to communicating the company’s specific characteristics. Creative style? elegant? modern? minimal? you need to identify what image you want to give to the outside world and use distinctive colors, shapes and features that combined in the right way will help convey the corporate message.

Interior design and the importance of the image of the physical location

So a good corporate identity must express itself through an articulated system of coordinated elements involving not only print or digital media but also interior design. Suffice it to say that the study of corporate identity is an existing model since the development of the first corporate identities in the late nineteenth century. For example, a great historical example we can cite is the one developed by art consultant Peter Behrens for AEG. Basically, starting in 1907, he dealt with the “reorganization of the visible,” completely reformulating the overall image of the largest electromechanical industry of the time. An example considered by many to be the first real coordinated image and industrial design project in history.

In this regard, it is most important that the physical location also reflect the values and colors of the brand, both in aesthetic form and functional structure. In detail, the style, predominant brand hues and distinctive features designed for the corporate identity should stand out in the place of contact with the company’s potential customers. The optimization of spaces, functional areas, common areas, and the structural and distribution choices of the various areas will make the idea and essence of the brand clear. In other words, it is the interior design that conveysthe communication of the company’s philosophy and values.

An example of corporate interior design and corporate identity: Isola di Comunicazione

An example of interior design as a corporate image tool is precisely the new headquarters of Isola di Comunicazione. Founded as a small company working remotely, over time it continued to grow and established its first office in Cinisello Balsamo. The space available to create the physical image of the communications agency has been entirely renovated. The office was designed to make the various areas functional based on the agency’s needs and according to the company’s values and philosophy.

► Read more about creating the offices of Isola of communication!

The interior design team District en Rose

At Isola di Comunicazione we also chose to create in-house a design team, District en Rose, which deals with complete renovations of both residential and commercial interiors and structures.

Given the importance of what has been enunciated so far, the process of curating corporate image to empower and enhance our clients’ business fully includes interior design.

Thanks to these choices, which have led Isola di Comunicazione to being a diverse group of professionals, we can say that we are able to follow the whole strategic process of multichannel growth.

► Discover some of the business projects followed by District en Rose!

Conclusions

In conclusion, we can say that the corporate image is a 360-degree communication project for the company, which also includes interior design.
Even the image of the physical corporate headquarters, if done professionally, will help convey corporate messages in order to achieve maximum visibility, consistency, recognition, and the greatest economic benefit for the company.

Contact us to study the most suitable style for your business together with our team!