Do you want to improve your business website because you believe that making it visually better could be a good business card for your customers?
Well, this concept is not entirely wrong. Consider, however, that the graphic appearance is only one of the first steps in making an attractive site.
Indeed, many other elements such as white space and well-done call-to-actions contribute to capturing users’ attention . But let’s stop here with the spoilers! Let’s rather get into the specifics and see 9 tips to optimize it to the best of our ability.
1. To improve the corporate site clear your mind
A business website done right starts with one premise: understanding its role. You need to determine, then, whether it serves as a storefront (to present who you are and what you do), as an e-commerce (to sell products and services), or whether you need a landing page for product launch or promotional purposes. Depending on what you want to achieve, the website can be implemented differently.
Remember also that you can work on an existing site by fixing any errors, making a graphic, textual redesign, or adding important features. Everything can always be improved.
2. Discover the importance of graphics
Avoid the usual preset layouts. A business website to be attractive must leave an impression: yours.
Therefore, if you already have a corporate site but want to improve it, the ideal thing to do is to start by studying the brand image, focusing on high-impact graphic content, which is now essential to win over users. You can, for example, revamp the company logo and get advice from a graphics team on colors, fonts and designs that best reflect your brand.
Great attention will be given to the layout of each page and the choice of high-quality, sharp, impactful images capable of conveying a clear emotion or message.
3. Don’t forget the User Experience
Graphic and textual consistency, ample white space on the page that enhances the content, maximum usability to ensure asmooth and fast browsing experience. All of these are elements of UX and UI that a corporate website cannot lack.
In fact,website architecture should be designed to make all elements of the page work well together, establishing content hierarchy, alignment, and the right set of fonts and text sizes to promote readability.
Everything must be studied down to the smallest detail to allow the person to space within the portal without hiccups, slowdowns, or errors. To do this, it will be necessary to study the target audience well, identify their needs anduser intent to design a platform that is intuitive, easy to use, and responsive to the users’ needs.
4. Should the corporate website also be responsive?
Since 2018, Google has been favoring mobile-friendly sites in its mobile search results. Therefore, if your portal is a bit dated, you need to optimize it as soon as possible.
But what are the advantages? A responsive site is able to adapt to the size of the screen on which it is viewed, thus offering the user a better experience. It will then be able to engage users more, preventing them from closing the page in a few seconds because they cannot navigate the pages (a signal of poor quality!) and will be rewarded by Google, getting better positions in the search engine.
5. Work on words
For a site to attract more people, the ideal is to write clear and simple content, avoiding technicalities as much as possible (which few people can understand).
The text on the various pages of the company website, then, must be original, communicating your values (or those of the brand) and what you offer without resorting to ready-made slogans and generic words that, over time, have lost meaning. An example? Better banish phrases such as “industry leader” or “all-around service” overused on all websites.
Compelling text–and text that really attracts users–usually includes a lot of detail, addresses a specific audience, and highlights all the benefits people can get from a particular service or product. That’s why a copywriting service can be useful in writing it.
6. … and work on SEO
A site can be graphically appealing, with original, clear and detailed text, but if you do not work on SEO it will be difficult to find it organically on search engines. What does this mean? For example, you may miss an opportunity to connect with customers who, perhaps during a Google search, did not see your business site but noticed other competitors before you. The ideal then is to focus on search engine ranking to optimize your site both technically and in terms of content.
But SEO is so much more. In detail: it allows you to get your business known locally, improve site speed, resolve duplicate content penalties on search engines, and eliminate page errors .
Do you want to know how SEO works and why it is also important for mobile sites?
Find out by reading our article:
Mobile SEO: how to optimize your site for browsing from smartphones
7. Update information and content
Another useful tip for improving the company website is to check the accuracy of the information and content posted online.
An incorrect, incomplete address or an expired discount message does not make a good impression and makes your site less attractive in the eyes of users. So, check to see if you really have changed the email and phone number you changed last month and if you have removed that (expired) discount message that your customers have pointed out to you several times.
Also pay attention to the blog
Similarly, you can update blog articles, supplementing them with new information or optimizing them on the SEO side. This will help you improve indexing, but more importantly, a company with an up-to-date website is useful for strengthening the brand.
8. Study the right call-to-actions (and the perfect microtexts for your site)
CTAs – or call to action – are critical to invite the user to perform the action you want on the corporate site. It can be presented as:
- Hyperlinked text
- Button
- Text only (no links)
Ideally, avoid phrases that are too generic and overused over the years (such as “click here”) and focus on attractive micro-texts tailored to your business that show the real value of what you offer.
Microtexts to guide the user
In addition to CTAs, there are other microtexts that can be found on the site that are important in guiding users to an action. For example, useful microtexts are those found in order receipt confirmation pages or error messages.
Customizing these elements and carefully curating them is an added value for your business website.
9. Promote the company site in search engines.
Do you have an optimized, responsive site with engaging and converting text but… want to grow even more? If so, you can improve by investing in Google Ads campaigns with advertising both on search engines and on external platforms (such as magazines affiliated with the Google Ads service, YouTube, social networks…).
The advantages of this option? They are many, including:
- Increase sales or qualified traffic
- Provide greater visibility for the company website and the services/products offered
- Strengthening online presence and brand awareness
Speaking of brand awareness, do you know what it is?
Learn more by reading here:
How to increase your company’s brand awareness
Want to improve your business website? Do it with Isola!
At Isola we specialize in website implementation. We offer a complete design service from client study to target audience, graphics, text and many other implementations, to be evaluated according to your actual needs. Restyling included.
If you already have a business website and want to improve it, we can evaluate together the most appropriate changes to make. Our team consists of web marketing experts, website developers, copywriters, ADS specialists and our only goal is to grow your business!
Choose Isola to improve your website!
Find out what we can do for you:
contact us for a personalized consultation!
