In the digital world, creating a winning strategy is the first step to increasing your business, whatever your business goal is.
It can be said that, for us at Isola, digital strategy is the foundation on which you begin to build your building. Brick by brick, the results come, but you necessarily have to be consistent in what you do and – most importantly – know how to navigate the intricate world of the web.
In the course of this article, we will look at how to build, plan and implement a winning digital strategy.
But first, a brief introduction: what is digital strategy?
What is digital strategy
To understand what we mean when we talk about digital strategy, let’s start with its goal:
Understand how the target audience moves on the Web and intercept them correctly as they move through the various stages of the conversion journey.
So, digital strategy is basically planning the use of digital resources in order to reach the target audience with one’s messages and achieve the set goals.
Today, the strategic management of small and medium-sized enterprises can no longer ignore the use of new tools made available by the Internet. Among them, we mention the most common ones:
- Web portals
- Social media
- Web messages services
These are all elements to consider if you want to make your digital strategy particularly effective and create business opportunities, differentiating yourself from your competitors.
In fact, the skillful use of digital media, enables the achievement of different and diverse objectives. In other words, those who use them best gain a substantial competitive advantage in the target market.
The essential fundamentals for setting up a proper Digital Strategy
After this brief introduction, let us finally see what are the essential fundamentals for creating a proper digital strategy.
Specifically, we will cover:
1. Digital advertising platforms;
2. Digital analytics tools;
3. Market assessment and understanding;
4. The extra advice of Isola
1. Digital advertising platforms
Probably digital advertising platforms, are one of the aspects to pay more attention to. In fact, a strategy based (also) on online advertising allows you to take advantage of the many potentials of the Internet.
Specifically, in addition to sponsoring a product or service, advertising platforms also allow you to:
- evaluate the effectiveness of your web marketing efforts
- Analyze key performance points (KPIs) for maximizing your business
- Account for the flow of traffic generated
This means being able to continuously study the evolving strategies of web marketing adopted and know in real time what results they are bringing.
For more, read also:
What are and how Google Ads search network ads work
Google Display Ads: what they are and how they can be useful
2. Digital Analytics tools.
Digital analytics tools are another crucial tool for creating digital strategy. In fact, we can define them as the basis for understanding how you are performing online.
Among the main tools, we cannot help but mention the following Google Analytics, the free service offered by Google that allows you to analyze detailed statistics regarding visitors to your website.
Why is the skillful use of analytics so important?
Because advertising alone is not enough. You also need the results narrative, that is:
- Know which platform performs best for your business
- Understand the variation in traffic and which feature of your offering users are most interested in
- Tracking conversions (i.e., knowing where purchases come from, newsletter sign-ups, site visits, etc.).
In other words, what really makes a difference is the ability to read the many data collected, interpret them, and adapt one’s actions to achieve goals.
3. The evaluation and understanding of the market
Focusing solely on your business to create your digital strategy is not enough. In fact, you must also look at the scenario from a broader perspective, taking into account every factor that might affect or involve you.
Having a clear overview of where you are working allows you to:
- Structure a deeper and more articulated conversion path,
- Capturing the movements of buyer personas,
- Listen to the users you intend to reach.
To achieve these goals, you can rely on tools such as Google Trends (a tool that lets you know how often a particular word or phrase is searched on the web) and perform actions of search engine optimization (SEO).
Know how much a given topic is researched:
- tells you what users want,
- tells you how your target audience is doing online
- allows you to analyze related words to the keywords you search for to intercept future needs of your target audience
It is therefore an unparalleled reading of the market.
In this regard, read:
Keyword research: how to identify the most relevant keywords for your website
4. The extra advice of Isola
The last but not the least…here is our advice:
“Be curious!”
Curiosity must be cultivated daily. Potentially, every element is capable of disrupting your strategies. With this in mind, attention must also be paid to those aspects that seem seem invisible, but instead can bring incredible advantages, compared to your competitors.
How do you effectively understand your target audience, intercepting them correctly as they move through the various stages of the conversion journey?
Sometimes it takes very little to make a difference with a successful digital strategy. That’s why Isola ‘s advice is to be constantly up-to-date about what’s new in your target industry, looking with a magnifying glass at why and how a specific event is occurring.
Create your digital strategy with Isola
Create the perfect digital strategy for your business with Isola!
Isola di Comunicazione is the web agency based in Milan, capable of handling projects throughout the country and internationally. We have been active for over 10 years, with our team of professionals guaranteeing expertise and effectiveness in the development of any digital strategy and beyond.
Thanks to Isola you can fight the challenges of the web and seize the many opportunities for growth in the web. Take advantage of our strategic consulting: request a free quote from us!
What are you waiting for? Request a quote or consultation from us now!
