Creating a company logo (or logotype) means including in a small image all those elements that most distinguish your business. Not only that: in addition to the aesthetic aspect, you must also take into account the functional and practical one.
For this very reason, the experts at the graphic design studio of Isola di Comunicazione have put together a guide for you.
Why it is essential to have a company logo
The corporate logo is an indispensable aspect of business communication . The main reason is that the logotype helps develop a brand identity that is distinct from other competitors and thus attracts potential customers in a matter of moments.
In this sense, branding is a crucial point: not only the name, but also the colors and graphics you choose are able to influence the first impression those who do not yet know you have of you.
What makes a logo unique and recognizable
Designing a logo is easy, but building one that has characters that are distinct from your competitors is a little less so.
Below you will find a list of some features that the logo must have in order to achieve an optimal end result:
- Simplicity: a brand that is difficult to read and full of graphic elements that have no specific purpose makes for an ineffective result. In fact, it’s important to understand what you want to convey precisely to avoid falling into trivial mistakes that then go on to erode your company’s image.
- Versatility: to be effective, the logo needs to be usable and applicable in every size, format and medium. Making it with the right tools is a crucial point.
- Representative uniqueness: hand in hand with simplicity, branding best represents the values of your company, what you produce, and your target audience. Making yourself stand out from the rest is critical.
How to create an effective corporate logo
Creating an effective corporate logo is the result of a complex path that goes through several steps. The 2 main ones are:
- The mind map
- The actual creative process
The mind map for developing a corporate logo
By mind map or mind map, we mean that visual process that starts with the keywords and useful concepts that characterize your business. This leads you to visualize animage consistent with the message to be communicated.
In fact, the end result is the combination of ideas, sketches, color proofs and font choice.
Relying on a professional graphic designer simplifies the process. In fact, the graphic designer is a communication expert who can interpret your needs and turn them into a functional and essential result.
The creative process for creating a corporate logo
The creative process of creating a corporate logo is a very challenging phase. Specifically, it includes:
- Brain Storming – This is the starting point for designing a custom logo. Here you analyze potential customers, their needs and wants, the company’s identity and what it wants to convey.
- Competitor Analysis – Valuing your business also means making smart choices and-most importantly-different from those of your competitors. Analyzing the way they communicate serves both to take cues from the best and to rework what you like about others and make it unprecedented and tailored to the characteristics of your business.
- Sketching – Now it’s time to start creating! A rule of thumb: we recommend that you make at least 15 sketches before moving on to the next stage. At this stage you can indulge yourself:
- Download images that can be a source of inspiration for you, try to simplify them as much as possible, and imagine simple shapes to incorporate into your logo.
- Look for logos you like from which to take inspiration for shapes, but without copying them.
- Find color combinations also using online services offered by Google.
- Always keep your brain storming in mind.
- Defining digital: now is the time to make choices. Discard anything that does not convince you graphically and evaluate the strengths of each sketch you make. You will arrive at a unique final solution. You will then be able to develop your logo in vector format using Adobe Illustrator.
- Choice of colors and font: do not go haphazardly in choosing them. In fact, colors and fonts can convey wrong messages to the reader.
- Format means the way our logo is exported. There are several different formats:
- .ai, .eps, and .pdf to be sent only to designers with Pantone colors chosen, and the alternative in black and white
- .png with transparency, for customers
- Vector files with all logo sizes, even small ones.
Do you want to create an original logo? Rely on Isola. Our graphic designers are at your disposal to create something unique!
