Certainly there are many agencies that offer numerous services, such as marketing strategy, SEO optimization, social profile management, and website or landing page creation. None of these services, however, are equivalent; or rather, each agency will offer them differently based on its own expertise and creativity.
So let’s see what factors to consider if you are looking for a web agency that is right for you.
What is a web agency and what it can do for you
First of all, it is good to be clear about what a web agency is and what it deals with. It is a business entity made up of various professionals-including, just to name a few, web managers, SEO specialists, UX designers, social media managers, web designers, project managers, copywriters, and Google Ads specialists-who are in charge of designing, creating, and promoting content to increase a brand’s visibility online (and thus also its revenue).
Specifically, a web agency deals with:
- study thecorporate image
- Create a strategy to ensure the business has a strong digital presence and the best positioning in the target market (both organic and paid side)
- Designing websites that are attractive, easy to use, and able to better communicate products and services (or sell them through e-commerce)
- Plan the brand’s presence on major social networks, devising relevant and useful content for the target audience
- Organize all digital resources and choose the best options to make the business known to an interested audience, both online and offline (and increase brand awareness)
Underlying all this is always an in-depth study of the client, its competitors, the market in which it operates and the target buyer personas in order to offer customized proposals capable of achieving the set goals.
Speaking of buyer personas, to better understand how to reach your audience it may also be helpful to read:
How to reach your target audience online
Why rely on a web agency?
The advantages of relying on a web agency are several. In particular, by doing so you can:
- Count on a team of specialized professionals with different skills, who know all the web trends and best practices to grow your business
- Rely on efficient processes and proven timelines
- Saving money in the long run by reducing any mistakes related to “do-it-yourself” or “cuckolding”
- Rely on the team again in the future for updates, maintenance (e.g. of the company website) or further development.
How to choose a web agency: 4 tips
Now that we have better defined what a web agency is, what professionals are involved in it, and what it can do for you, let’s focus on how to choose one. Here are 4 tips that will help you make the right decision.
1. Assesses skills and professionalism
The first thing you need to check when choosing the right web agency for you is the skills it offers. This may seem obvious, but it is not at all. To get an idea of what a digital agency can do for your business, you need to look up some information on its website.
First document its history, then focus on the team, and finally, browse the portfolio to see what other companies it has worked for (and if there are any businesses similar to yours). Most importantly, assess how he did it and what goals he achieved through skills and professionalism. Also read customer reviews-people‘s satisfaction is the best business card!
2. Understand the services offered
Another important factor that may affect your choice is the services offered by the web agency. Some companies, in fact, specialize only in certain areas, such as social media marketing or website creation, while others can offer comprehensive solutions.
Depending on your needs, you may need a team of professionals to take care of your image, from initial graphics (such as, for example, creating a logo) to proper social media management.
3. Consider your budget
If you are already clear about your business goals and have set a budget not to exceed, you need to say so now. But be careful: that figure will not necessarily really allow you to reach your goals.
To understand this better, if you’re on a shoestring budget and want to do a site redesign (perhaps adding e-commerce), start Google Ads campaigns, and even open a couple of social channels, you should probably review your priorities.
Better to follow – for good – only one goal at a time and bring home the desired result. A web agency will certainly suggest the best path for you to take to achieve at least one of the goals out of all those set. Maybe you can proceed by steps!
4. Pay attention to whether the web agency listens and proposes
When you approach a web agency, professionals know that you are the most experienced person in your field and that you know your target audience and market best. Any information you offer them, therefore, will be crucial in laying the groundwork for a great strategy and helping you achieve your goals.
At the same time, however, it is the agency that–based on its expertise and the information you have given it–will provide you with a series of proposals to grow your business, motivating them one by one also with concrete examples of success. A good web agency, in short, is characterized by listening and working with the client, but it is also proactive.
Why Isola is the right web agency for you
At Isola we offer maximum transparency on services offered and costs, right from the start. We are a young, close-knit team that is always on the ball: we want to grow your business by shaping your ideas.
With us, you can find different professionalism: a specialized team, attentive to listening to your needs and to any industry news, to offer you a tailored strategy, from advertising to website creation.
We can deal with:
- marketing consulting
- graphic design
- website creation
- copywriting
- SEO and search engine positioning
- social media management
- Google ADS for your online advertising
Do you want to rely on Isola? Request a marketing consultation and find out why we are the right web agency for you!
