As a Google Partner on October 18, we delved into the Google headquarters in Milan, Via Federico Confalonieri 4, how to present YOUR reality and promote YOUR business for Christmas 2016.
At the 2016 Google Happy Holidays Course, we discussed and reflected on how to improve the performance of our campaigns.
We know that ecommerce was the big player in Christmas shopping in 2015.
75 percent of Italian users opened up to online shopping, preferring it to traditional in-store purchases.
Addressing consumers today must take into account that people have become careful and scrupulous in their purchases.
Indeed, the new trends tell us of a type of consumer who is mature and “itinerant” in his browsing:
- They go online to search for the best deals from new or existing brands
- information makes a difference and must be: immediate, relevant, and akin to their intentions and interests
- the multitude of media with which to navigate has an impact on purchasing processes. In fact, they often begin on one device but are finalized on another.
Is your business ready for this Christmas?
Contact us and let’s study together
the best strategy!
See photos from the event: click here.
