In today’s digital marketplace, online sales campaigns have become a key pillar for the success of any e-commerce business. Especially considering that consumers are shopping more online than ever before, but they are also more fickle. With such a wide range of options, it is easy to switch from one e-commerce to another, often preferring small, frequent purchases to large, loyal expenditures.
That’s where the power of online campaigns comes in: they become your voice in this crowded digital space. It’s not just about selling, it’s about creating that connection that keeps customers coming back, for more.
In this article, we explore the various tactics and platforms that can be used to increase visibility and effectively promote your e-commerce.
Selling online with Google Ads (Google Shopping and Performance Max)
The first important tool we suggest to increase your online sales is. Google Ads. This is a very powerful channel to ensure that you appear on the world’s No. 1 search engine.
Through the Google Ads platform, in fact, it is possible to create campaigns specifically for e-commerce:
- Shopping Campaigns. Google showcases your products, presenting them in a visually appealing way with images, prices and special promotions.
- Performance Max Campaigns. This is a newer solution that uses artificial intelligence to more automatically optimize campaigns across all channels and formats available on Google. The reachable audience is therefore wider and reminding(retargeting and remarketing) can also be done.
To better understand how these campaigns work, it is useful to learn about another Google tool, Google Merchant Center. Let’s look at it below.
Google Merchant Center: your storefront in Google Ads
The Merchant Center is essential for selling your products through Google campaigns. This is where you upload your product catalog (called a feed), which is then used for Shopping and Performance Max campaigns.
This platform centralizes details about your products, such as descriptions, prices and availability, allowing you to manage them effectively and ensuring that the information shown in your ads is always up-to-date and accurate.
Setting up the Google Merchant Center may require an experienced and technical hand, and we’re here for you: learn more about our Google Ads agency!
Increase online sales with social campaigns
Absolutely not to be forgotten for your online shop are social networks, such as Facebook and Instagram. Ideal for increasing traffic to your site, providing customer service and customer care, promoting products and creating engagement with your audience.
Through targeted campaigns, you can reach your target audience in a less formal setting, thus building a more personal and direct relationship with potential customers.
- Instagram stands out for its highly visual nature, making it the perfect environment to showcase your products in a creative and engaging way. With features such as Stories, Sponsored Posts and Shopping on Instagram, you can showcase your items and incentivize direct purchases. In particular, the Shopping feature turns your posts and stories into an interactive showcase, allowing users to discover products and purchase them with just a few touches.
- Facebook allows deep targeting to reach specific audience segments based on interests, behaviors and demographics. It also offers the ability to create online stores within your page, making it easy for users to explore and purchase your products directly on the platform.
Influencer marketing for your sales
Collaborating with influencers in your industry can significantly increase the visibility of your e-commerce. But also positively influence their audience’s purchasing decisions.
In fact, as you may know, influencers can present your products to their followers on Instagram and Facebook in an authentic and trusted context, creating an impact on your brand perception and sales.
Want to know more about the topic?
Read our article: How to collaborate with an influencer!
Email Marketing for Online Sales
Email marketing remains one of the most effective tools for reaching customers and promoting products or special offers. Through newsletters and email campaigns, you can keep your customers updated on the latest news, offers and discounts, thereby encouraging repeat purchases and building customer loyalty.
→ Learn how to create a newsletter and make it a powerful marketing tool!
How much to invest in campaigns for your e-commerce?
First, to decide on the budget to allocate to your online campaigns you need to define your goals. Ads in fact can help you to:
- Make your brand known, thus increasing brand awareness
- Increase user engagement and participation towards your site and social media
- increase sales
- Create lead generation (e.g., newsletter subscription)
- improve your brand reputation
You will almost certainly have multiple goals among those just mentioned, so consider that the more you have the higher the investment must be.
Keep in mind that the budget devoted to campaigns is to be understood precisely as an investment that will be allocated to advertise not randomly, but on the contrary, to potentially very interested users.
Then consider that a well-planned investment in online advertising can bring a significant return on investment (ROI), especially if the channels and tactics are selected according to the specifics of your e-commerce.
What we suggest, especially if you are a small- to medium-sized business, is to start by focusing on a couple of goals, totaling at least €400 of monthly investment. As you achieve results you will convince yourself to increase the budget because the return will be satisfactory.
Planning an accurate marketing strategy for online sales
An effective campaign begins with a solid strategy.
This includes understanding your target market, setting sales goals, choosing the right advertising platforms, and creating content and advertising messages that resonate with your audience. It is essential to then constantly monitor and adapt your strategy based on results and customer feedback.
What can Isola do for your ecommerce site?
At Isola, we offer complete solutions for your e-commerce online sales campaigns.
From managing Google Shopping campaigns, to creating engaging social media content, from developing email marketing strategies, to optimizing advertising budgets-our team is ready to support you every step of the way.
And there’s more! If your site needs a makeover or you want to improve itsindexing on search engines, we’re here to help.
Learn more about our services:
