Here’s a compelling reason to start advertising with Tik Tok right away: this platform offers an average advertising cost that is 30 percent lower than other social media such as Facebook or LinkedIn.
Statistics also confirm the advertising effectiveness of TikTok: 55 percent of users say that the platform helps them discover new products and services. In addition, this channel is especially popular among young people aged 18 to 24, who use it not only for entertainment but also to get information about brands.
What does it all mean? That by investing in Tik Tok Ads, you can reach a young audience at a relatively low cost.
Find out in the next paragraphs how to sponsor on Tik Tok!
3 Benefits of TikTok Ads that you absolutely need to know about
TikTok Advertising is the ideal solution for expanding your brand’s visibility and attracting new customers, especially in the B2C sector.
In addition to being a relatively less expensive platform, advertising on Tik Tok offers a number of advantages for businesses:
1) High involvement
Short and engaging videos on Tik Tok have been shown to attract users’ attention and generate a high engagement rate. In fact, the engagement rate on Tik Tok is 2.65%, compared with 0.70% on Instagram and 0.15% on Facebook.
Due to the immediate and entertaining nature of this content, companies have the opportunity to capture audience interest quickly and effectively. Not only that, they greatly increase the chances of conversion and interaction with the brand.
2) Tendency to go viral
On Tik Tok, content has the potential to go viral quickly. In fact, advertising campaigns can achieve wide reach, greatly increasing brand visibility and generating broad reach without the need for additional investment in advertising.
One of the main reasons for this is thealgorithm, which analyzes user behavior and promotes the content that generates the most engagement and interaction. This means that if an advertisement succeeds in eliciting positive sentiment or entertaining users, it is more likely to be shown to a wider audience and receive feedback in the form of likes, comments and shares.
3) Creative and engaging advertising formats
Advertising on Tik Tok does not feel like traditional marketing at all, thanks to the authentic and creative tone of the content.
Here you can quickly grab the attention of your target audience with video content that looks organic. This means that instead of being perceived as invasive ads, your advertisements can integrate seamlessly into users’ browsing experience, becoming part of their content stream.
Tik Tok Ads: is your company suitable for this channel?
Even before you figure out how to advertise on TikTok, you need to ask yourself if your company is suitable for this channel.
For businesses, this social is an opportunity to show their products/services in action and convey information quickly through short videos. This can be complicated for B2B companies with complex services to illustrate, but it is ideal for B2C companies that want to move away from traditional ads.
In fact, on TikTok, it is not enough to sponsor posts; you need a solid content strategy integrated with paid activities. The mantra of TikTok itself, ” Don’t Make Ads. Make TikToks “, reflects the current consumer mindset on social media: they are looking for connection, entertainment and community, not intrusive advertising. So if your brand lends itself to video content creation and can afford to adopt a light , fun tone in line with consumer trends, then TikTok is the right choice.
Not sure which social channels are best for your business? This article will help you figure it out:
The best social media for business: how to choose the right channels for your business.
Advertising on Tik Tok: what marketing goals you can achieve
TikTok for business marketing offers several features that can be used to increase brand awareness and increase sales.
With the Ads Manager platform, you can choose from the following categories and goals:
- Traffic: thanks to ads you can direct a significant number of people to a specific destination, such as your website or a landing page.
- Community interaction: to increase the number of followers on your Tik Tok page and increase visits to your profile
- Lead Generation: to gather information about potential customers through contact forms embedded in ads, facilitating the building of your contact database.
Website conversions: to incentivize important actions on your website, such as newsletter sign-ups or purchases, increasing the overall conversion rate.
How to sponsor on Tik Tok: the different types of ads
TikTok offers several options for advertising on the platform. It is up to you to choose the most effective one to reach your target audience and communicate your message.
Here are the various types of ads available:
In-Feed Ads
In-Feed ads are those that appear on a user’s ” For You Page”(FYP or For You Page), Tik Tok’s home page. The FYP features content that the algorithm deems interesting based on your browsing activity (your likes, shares, and views).
Types of In-Feed ads include image ads, video ads, and Spark Ads. Between 5 and 15 seconds long, these ads can include CTAs to increase conversions.
Top-View Ads
Top-View ads on Tik Tok are similar to non-skip ads on YouTube. They appear at least once when users open the app each day and can last up to 60 seconds with sound on. Ideal for advertising products that require viewers’ attention for a longer period, such as movie trailers.
Branded hashtag challenge
Branded Hashtag Challenges are campaigns that encourage users to create and share content on Tik Tok using a specific hashtag created by the brand.
With hashtag challenges, you can create unique challenges and invite the user community to create and post content around the Tik Tok challenge. Hashtag challenges last up to 6 days. These types of campaigns produce a large volume of user-generated content(UGC), increasing brand visibility. Not only that, according to Tik Tok, 90 percent of branded hashtag challenges achieve at least a 2.5-fold return on ad spend (ROAS).
Learn more about UGC with our article:
User Generated Content: what they are and how to use them for your social strategy!
Spark ads
Spark Ads are an innovative advertising format that allows companies to leverage organic content to promote their brand. This format allows for sponsorship of existing videos created by the brand itself, creators, or users who have tagged the brand in their videos.
Some of the main benefits include:
- Increased authenticity: by using existing organic content, Spark Ads maintain an authentic and natural appearance, being less invasive to users.
- High Engagement: these ads can generate a high engagement rate because the content has already been liked by the community.
- Interaction possibilities: users can interact with Spark Ads in the same way they interact with other organic content on Tik Tok (likes, comments, shares).
Spark ads are widely used to give a boost to influencer marketing campaigns, making the most of the potential of the content created by influencers and amplifying the impact through sponsorship.
Speaking of Influencer Marketing, you might be interested in:
How to partner with influencers to promote your brand
Branded Effect
Branded Effects offer companies the opportunity to create custom effects such as stickers and filters that can be used by users in their videos. These effects can be 2D, 3D or AR (augmented reality) and can include brand-related visual elements.
They are particularly useful for stimulating the creation of UGC because they incentivize users to create content using your effects and indirectly increase visibility and interaction with the brand. Not to be underestimated is the virality aspect: creative and engaging effects have the potential to go viral and thus multiply the impact and reach of advertising campaigns.
How Isola can help you advertise on TikTok
As we have seen, to be successful it is not enough to know how to sponsor on Tik Tok, but it is necessary to have a strategic and competent approach .
In fact, launching effective ads on this platform goes far beyond simply creating promotional videos. Precisely, it requires a thorough understanding of the channel’s culture and trends, as well as an ability to adapt quickly to algorithm updates and evolutions.
That’s why relying on Isola means saving time and getting excellent results:
- We collaborate with video-content creators experts to ensure the production of engaging material in keeping with the tone of the platform.
- We stay abreast of the latest trends and tendencies on TikTok, enabling you to make the most of every type of ad and maximize the impact of your ad campaigns.
- We monitor and report the performance of each campaign. In fact, we offer a reporting service detailed, allowing you to constantly track progress and compare it with your company’s sales or leads.
Do you want to start advertising on Tik Tok?
