Clear and concrete texts to inform with professionalism
In our digital marketing agency Isola di Comunicazione, we offer you copywriting services for the sports and food industry.
We draw on the experience of a team of professionals who put their subject matter expertise at your disposal so that we can respond to your every need and create interesting, verified and authoritative content.
Our communications agency works with various entities related to the world of sports nutrition.
In particular, one of them entrusted our agency with the creation of its online content. Want to know what we did and what results we achieved? We tell you about it in our case study.
At Isola we followed acompany that produces protein shakes and protein pudding powders. This is a company that creates and distributes products for daily use that, when combined with regular meals, help meet the recommended daily protein requirement per person.
For this project, our team of copywriters oversaw the writing of content for the website. The goals? Reach an interested audience, as well as improve the brand’s digital presence and help it sell more.
To do this, we followed a specific workflow. Here it is:
By analyzing the market and the needs of people who buy protein products, we identified topics of interest to them to explore in useful and interesting blog articles.
Researching top competitors in the sports-related food market allowed us to understand how companies communicate with people. This is ideal for assessing their strengths and weaknesses, the content that works best, and how to differentiate yourself from them by conveying uniqueness.
Once the content themes were identified, we moved on to drafting the monthly editorial plan, including those that are most sought after by users and can make the brand stand out.
Having agreed on the editorial plan, our SEO specialists selected the keywords for each piece of content.
Before writing the articles, we collected all the information in advance, checking its scientific soundness and sources so as not to compromise the authoritativeness of the brand.
We created content by applying SEO rules (with a view to improving website ranking). Essential for each article to be not only clear, easy to read and verified, but also written to meet the real needs of users and search engines.
This copywriting activity led to interesting results for the brand, meeting the initial objectives. Specifically, we have:
Writing valuable content can support sports and nutrition companies in no small way. The 2020 global health emergency situation has generated major consequences in people’s lifestyles. Indeed, the numerous lockdown periods have led to everything related to sports and nutrition being carried out within one’s own home walls. As a result, a telematics approach to the field has developed that has called for a more consistent production of specific content that would go to meet the many detailed demands of people in a serious and authoritative manner.
This trend does not seem to be declining; on the contrary. Even today – with the emergency now over – good eating and sports habits that have benefited the body and mind are being maintained. That is why search engines, such as Google, Bing! and the like, still search for articles devoted to these issues. Therefore, there is a need for continuous dissemination of texts related to the world of sports and nutrition.
Not just articles. With the enormous spread of social media, people-and especially young people-are constantly exposed to standards and canons that could be harmful. There is so much content (both video and text) that also goes through social media. Therefore, creating and developing articles and other formats capable of making correct information about food, nutrition, sports, with useful tips for leading a healthy life, becomes more crucial today than ever.
Writing valuable content can support sports and nutrition companies in no small way. The 2020 global health emergency situation has generated major consequences in people’s lifestyles. Indeed, the numerous lockdown periods have led to everything related to sports and nutrition being carried out within one’s own home walls. As a result, a telematics approach to the field has developed that has called for a more consistent production of specific content that would go to meet the many detailed demands of people in a serious and authoritative way.
This trend does not seem to be declining; on the contrary. Even today – with the emergency now over – good eating and sports habits that have benefited the body and mind are being maintained. That is why search engines, such as Google, Bing! and the like, still search for articles devoted to these issues. Therefore, there is a need for continuous dissemination of texts related to the world of sports and nutrition.
Not just articles. With the enormous spread of social media, people-and especially young people-are constantly exposed to standards and canons that could be harmful. There is so much content (both video and text) that also goes through social media. Therefore, creating and developing articles and other formats capable of making correct information about food, nutrition, sports, with useful tips for leading a healthy life, becomes more crucial today than ever.
Content for blogging-and for social media-is useful for responding to people’s questions and needs, as well as for making informed information. If unique, original, designed for people and well-argued, they are effective for:
At Isola we are experts in copywriting for the sports and nutrition industry.
In particular, we offer you:
We craft the content best suited to your business through writing skills related to specific niches of expertise, including sports nutrition, and a thorough knowledge of industry terminologies and peculiarities.
We develop an article for your website by taking advantage of the SEO rules that lead to good search engine indexing. To do this, we rely on identifying keywords with high number of searches and carefully studying competitors in the market.
We develop brand-consistent editorial planning designed to meet the demands and needs of your audience. As such, we select topics to address in online content by identifying audience interests and research intent so as to produce relevant posts.
We write the texts with the utmost delicacy and care. Since, in fact, the field of sports nutrition is related to topics that are often difficult to handle, we weigh the importance of each word so that people are properly informed without alarmism or double talk.
Find out how we can support you: fill out the form to receive a free consultation!
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