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We are a web agency in Milan with Yandex.Direct Expert certification. We specialize in online advertising and have been involved in communication and web-marketing for several years.
Specifically, Yandex.Direct is by far the largest advertising platform used in Russia. In fact it is the tool that allows you to create campaigns on Search and Display network to promote your products and services in the Russian market, but not only. Yandex.Direct is also the most used portal by Russians present in Italy and around the world.
In addition, the platform is also consulted in the following countries:
Our agency can offer you Yandex.Direct consulting and management for an integrated multichannel strategy. To communicate in the Russian market, advertise in Russia and effectively intercept Russian users.
Among the difficulties that can be encountered in setting up campaigns properly, the most difficult is the fact that you need to be a native Russian speaker or have a native translator on hand. In addition, it is necessary to be a deep connoisseur of Russian culture.
In general, although it is very similar to Google Ads in terms of the ability to set up campaigns on the search network, on the content network, and for the use of keywords, the logic of operation in Yandex is completely different.
They differ especially in the complexity of the Russian language, the use of “call to action,” prepositions, and the use of case-declined words. For example, the use of the “!” symbol is perhaps the most important and the most common. This is because, placed before a given word, the exclamation mark fixes its meaning, thus giving only one interpretation to the search query.
In addition, it is necessary to be aware of additional well-defined rules of Yandex aimed at optimizing the user experience towards its users.
For example, if the advertising campaign is aimed at selling a product or service and you indicate its price, you can do so in any currency but you must also add the corresponding value in rubles. So to avoid using too many characters unnecessarily, it is desirable to enter the cost directly in rubles.
Or even if the ad landing page is written in English, this should be indicated at the end of the ad by adding the “EN” symbol. This way the user is from the very beginning made aware of the language in which they will read once they click on your ad.
In other words, we can say that the proper use of Yandex.Direct, is by no means simple or straightforward.
For these reasons, our advice for setting up a good adv campaign with Yandex Russia is to rely on experienced and certified Yandex experts to get professional Yandex.Direct advice and management.
Our Yandex.Direct certified communications agency can offer strategic consulting and management of PPC campaigns in the Russian market in the leading local search engine Yandex, Google and their network of sites.
In particular, through online advertising it is possible to achieve high visibility in the Russian market by creating ad hoc campaigns targeted and profiled by user type, by characteristics such as geographic location, age, gender, etc., in the same way as Google Ads.
Specifically we deal with each business or activity by custom planning Yandex Campaigns to increase in the shortest possible time:
site traffic
sales
visibility
lead-contacts
Product consideration and brand awareness
Simply put, choosing the right web agency to develop your Yandex campaigns is critical.
Consulting with a certified Yandex.Expert agency allows you to getpersonalized assistance in order to study effective advertising and obtain numerous benefits including:
Web marketing and communication services.
Active clients throughout Italy and abroad.
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