Social management
training hub
ATSAI

ATSAI’s target audience is essentially 2 types: recent graduates who intend to participate in Open Days and then enroll in osteopathy school; professionals who wish to hone their skills with targeted specialization courses.

For ATSAI, social networks have the main function of generating leads and opportunities on these targets, and management is based on the following tactics:

1. Posting on Facebook, Instagram and Linkedin channels of 2 posts per week including graphics, Reels and Stories.
2. Focus on posts aimed at getting to know ATSAI, the faculty, the school environment through recounting events, “typical days,” interviews, etc.
3. Engage the audience by generating interest through sharing valuable content for the industry, such as themed columns, expert advice, Q&As etc.
4. Support the publication of posts with sponsorship campaigns that enhance their dissemination and visibility. For example, promoting events with Registration Form integrated into Meta platform for the smoothest and most effective user experience.