Web site
for school of osteopathy
ATSAI

Goals

ATSAI is a Health, Wellness, and Sports Training Hub offering osteopathy courses, specialization courses, degree programs, and single-subject pathways.

The goals to be achieved with the new site were:

Website restyling for complete repositioning from osteopathic school to training hub
Enhancement of course offerings, completely revamped

Clear and intuitive structure of the site so that it would be immediate to break down the different areas of the new educational offerings

Site development for school of osteopathy: orienting the user through the vast educational offerings

The new site, whose sections are identified by color, succeeds in guiding the user through color impact and presenting in its entirety the variety and comprehensiveness of the new offerings.

The site is now simplified in its graphic appearance and thus more user-friendly, making it more attractive to the young target audience, which it mainly addresses. In addition, students who are already attending can have the student area dedicated to them.

Site Pluses

Copywriting and SEO optimization

All textual content on the site has been rewritten to refresh and simplify the message of the Education Hub.

The texts have also been SEO-optimized to pursue the refinement of search results.

Study of graphics and colors

The graphics of the new site are clean and essential, more modern and youthful, aimed at the site’s main users: students.

The focus is on colors, which categorize the different topics and highlight the macro-area division of the menu. Through the choice of fonts and the use of meaningful images, the navigation experience has been made clearer and more usable.

Absolutely responsive

The site is configured as a streamlined place that is fully responsive to any device, encapsulates concise and user-friendly content.

Landing pages for ADV Campaigns

We also oversaw the creation of ad hoc pages to accommodate social and Google ADV activity.

In addition, we were also in charge of the advertising and sponsorship setup, taking care of graphics and advertising tools for channels complementary to the site.