Poster
for spiritual event
The Cacao Experience

Goals

To promote “The Cacao Experience” spiritual retreat, held in the heart of Lunigiana, Isola was involved in creating the poster.
This retreat, held in a renovated old mill, offers participants animmersive and transformative experience through ancestral medicine ceremonies and shamanic practices.

Isola made a poster with all the useful information to tell about the experience and communicate how to book.

The objectives were:

Inform and raise awareness among the target audience about the event
Increase the number of participants through effective marketing strategies
Communicate the values of the event by highlighting the spiritual depth and connection with nature that characterize the experience

Poster creation for spiritual event: to every event its communication

The creative approach of Isola was based on the idea of “unveiling the heart,” a concept that reflects the possibility of inner transformation and healing offered by this experience.

This is precisely why the visual elements used evoke nature and spirituality, creating awelcoming and magical atmosphere.

Features

Eye-catching graphics

The hues used in the playbill are warm and natural, such as red and brown, recalling the colors of the earth. Other supporting graphics, such as illustrations of the cocoa plant, accompany the text and the user as they read.

Organized content

The content to be conveyed is numerous, but the information is clearly organized. This allows users to find essential information immediately.

Photographic choice

Multiple graphic styles were used for this poster. Prominent among them is the photograph in the background: a group around a fire under a starry sky, conveying the intimacy and spirituality involved in the experience.