Tea e-commerce development
The Eclectic Teapot

Goals

We handled the development of the e-commerce site for La Teiera Eclettica tea, a historic store in Milan that sells loose teas, herbal teas, infusions and accessories combined with a tea room for on-site product tasting.

For this company Isola carried out the redesign of the e-commerce site. The objectives were:

renew the graphic design
Create a clear and accessible platform for all customers, including those who are less familiar with devices
Provide all the necessary information to the user to encourage purchase
Provide the user with apersonalized shopping experience
improveSEO indexing
Convey a sense of trust and authority of e-commerce.

Personalized tea e-commerce: for an enjoyable and affordable shopping experience for everyone

To improve the usability of the platform, we have analyzed the type of customers of the company, which is very diverse in both interests and age. To meet the goals we have:

added microtexts to the most important icons to facilitate communication and make each action more immediate
implemented the UX on the site, to simplify the user’s path to purchase
created specific graphics for the different categories and subcategories so that the site is as clear and clean as possible
made a filter structure (by type, origin, processing) to optimize customer product search
customized templates for each product, offering tailored suggestions based on the preferences demonstrated by the client
Set up e-commerce on the technical side to allow the automatic calculation of shipping costs based on the place of destination
inserted specific plugins for filling in the customer’s personal data, billing request or sending a gift package
revised each section of the site, refining it from an SEO perspective to reach a wider and more interested audience

Site Pluses

Maximum accessibility

A site for everyone: easy, understandable, with simple, clean graphics that leave no room for doubt.

Complete and clear descriptions

Each product sheet is clear and comprehensive, echoing the brand colors and offering a crisp image of the product.

Optimized product search

E-commerce has a filter search structure that returns a precise result based on customer intent.

Personalization of purchases

Each section is designed to facilitate the customer’s path to purchase. For example, new products similar to favorite ones are suggested. A way to introduce new items and increase sales.

Customized buying experience

Additional features have been implemented, such as requesting billing, or automatically calculating shipping costs, based on geographic origin.

SEO optimization to get found

The site tree and page structure were rethought from an SEO perspective. The copy of the main pages was also optimized, with a series of techniques based on users’ search intent.