Google Ads from July 24, 2018 officially becomes the new name of Google AdWords
The Google Ads name and logo are completely new, and the URL for accessing the
service (â–ºfrom adwords.google.com to ads.google.com) as well as that of the Support Center (â–ºfrom support.google.com/adwords to support.google.com/google-ads) also changes.
But no anxiety!
This transformation makes no changes to campaign performance, does not revolutionize navigation again, and reports are generated in the same way as before.
In short, you will not have to do anything….
The new Google Ads brand, in fact, includes all types of campaigns that currently exist.
Not only campaigns on the Search Network, Displaym le Shopping Network, and Video but also a new focus on Smart Campaigns.
The latter will make it increasingly easy to manage the complex variables of display advertising.
Google Ads is the last step after the 2017 Google AdWords interface change
Google is a constantly evolving reality. In fact, those who enter the advertising platform of the Over The Top company Google, after a few months of inactivity, are always amazed at some new thing that does not immediately add up.
In October 2017, the change was massive. The entire Google AdWords interface had been graphically overhauled. The changes had also been functional, so much so that Google called it not the new Google AdWords interface but the New Google AdWords Experience.
What had changed was in essence:
- campaign goals as a key step in creating and optimizing campaigns
- faster access to the most frequently used functions
- New reports and better performing tools to create better statistics
Otherwise, Google AdWords remained the same, with the same campaign posting logic.
Now a new name. In a nutshell, it’s the final step in this revolution.
Anyone who hasn’t been dedicated to Google AdWords for a little year, between the new experience transition and name change, will surely be amazed!
The new branding was decided mainly on a more simplified naming.
From the Latin “nomen omen”: Google Adwords/Google Ads, in fact, is a Google paid advertising tool.
“AdWords” is the union of Ad + Words, where Ad is nothing more than the abbreviation for advertising(the English translation of advertising) while Words stands for “words,” the keywords or keywords, of course.
The basis of good SEO optimization is precisely the choice and proper use of keywords that improve your site’s chances of appearing among the top results in search engines.
Ads, therefore, is nothing more than an abbreviation of the aforementioned advertising.
Moreover, Ads is such a common term in the lexicon of the general public in relation to advertising that Google has simply adapted. A more colloquial term for digital advertising that has evolved greatly.
Returning to Google’s paid advertising, you need to know that it, too, is based on keywords and, more importantly, their purchase.
Therefore, Google Ads also becomes a more generic brand in anticipation of more and more products.
Products that, sooner or later, will be integrated into Google: an umbrella brand with a simple, intuitive, and self-explanatory sub-brand as Ads.
All you have to do is dive into the new world of Google Ads!
To conclude, remember that Isola di Comunicazione is a Google Partner Web Agency in Milan and we work everywhere in Italy and abroad.
You might also be interested in our â–º Google Ads consulting service.
If you want to be guided through the new Google Ads experience and if you want to advertise through Google, contact us!
