If your business has just landed online and you’re looking for a way to get the word out, you’ll be interested to know what benefits a platform like Google Ads can bring.
In fact, structuring digital and strategic advertising campaigns is essential to showcase your products and/or services on the Web and to appear before the eyes of an audience of users potentially interested in what you have to offer.
But what are these benefits in concrete terms? Continue reading!
The 6 benefits Google Ads
Here are the top 6 Google Ads benefits every business should take advantage of:
- The ability to connect only with the audience you are interested in
- Have an advertising tool that fits your budget
- The availability of up-to-date statistics and data
- Outperform the competition in the SERP in a short time
- increase brand awareness
- the continuing education offered by Google
1. The first of the Google Ads benefits: getting in touch with the audience you care about.
By targeting your ad (i.e., entering the characteristics of users you are interested in), Google Ad s shows your ad only to users who resemble your regular customers in parameters such as:
- the genre
- age
- passions
- The level of education
- geographical origin
- And a variety of other targeting methods
In this way you are able to create your digital buyer personas and offer yourself as a solution to solve a need of his or her. If then all the other elements of your digital communication work (first and foremost, the website), you sharply increase the likelihood of succeeding in turning the user into a customer. You also increase the chance of retaining those who are already your customers with a strong and lasting image return.
2. An advertising tool that fits our budget
Using Google Ads allows you to tailor your web marketing activity to your budget. This is for 2 sets of reasons:
- You are always in total control of your spending and can change the offer at any time based on theprogress of the campaign
- There is no minimum amount below which you cannot do digital advertising. On the contrary, you can choose how much to invest in each campaign depending on your goals and your budget
In this regard, read our article on how much Google Ads can cost to learn more about this topic.
3. Always up-to-date statistics and data
Collecting, analyzing and studying numbers is always very time-consuming and energy-consuming. Among the benefits Google Ads and, more generally, the benefits of online advertising there is also the possibility of always having up-to-date data and statistics. In fact, you’ll know in real time what results you’re achieving and you’ll be able to correct your shot if they’re not satisfactory.
Not only that: depending on the goal you want to achieve, you can choose which KPIs (Key Performance Indicators) to keep track of among the many made available by the platform. For example:
- the number of conversions
- the conversion rate
- the cost per conversion
- the number of clicks
- the cost per click
- the average seconds spent on the site after the click
- and many others
This way you monitor exactly what you are interested in and evaluate the actual effectiveness of your actions.
4. Climbing the SERP in no time without the need for SEO optimization work
Thanks to the ads for the search network, you can climb the SERP (Google’s results page) and find yourself higher than all your competitors, even if your online venture began after theirs.
Unlike the SEO (Search Engine Optimization) – whose actions are yes effective, but slow in bringing results -, paid listings allow you to “buy” the top positions of certain keywords of interest to you. You thus avoid waiting as long as thesearch engine needs to rank your site organically, that is, without paying.
5. Increase brand awareness
Similarly, the display network ads allow you to appear on Google’s partner sites (over 2 million portals) as a banner ad. In this way you can increase brand awareness of your business and become the first brand that customers think of when they need to buy products or services that you have in your catalog.
In addition, your platform may be visible on all portals related to your industry, where users to whom your offer may be of interest are most likely to be concentrated.
Finally, you can show your ad to all the users who have already browsed your site in the more or less recent past, reaffirming your existence to them.
6. The training provided by Google
Google is a very transparent company. In fact, in addition to making the Ads portal available, the search engine has also created a series of very thorough guides so that anyone can make informed use of it.
By reading – and studying – them all, you will have a complete overview of the world ofdigital advertising. However, this is only one of the aspects needed to create performing ads. Other skills may include:
- skills in the techniques of copywriting
- ability to develop landing pages e design e-commerce with a great user experience
- study of the dynamics of social media management
- knowledge of graphics To engage users with images as well
- Knowing how to analyze data from any tests to understand how performance varies: this is because theory often breaks down over practice and we must continually find better solutions
Isola di Comunicazione: the Certified Google Partner to take advantage of Google Ads benefits
The web agency in Milan Isola di Comunicazione is able to deal fully with Google Ads. In fact, in addition to being a Certified Google Partner, our agency has been operating for over 10 years in the digital world, specializing precisely in advertising activities.
We put at your disposal all the key professional skills to achieve all the Google Ads benefits we just talked about. To this end, our team works synergistically on each project to ensure real and measurable results.
Contact us and entrust the web marketing activities of your business reality to us! Moreover, if you already have active campaigns, at Isola the Google Ads management service always starts with afree analysis of the trend so that you can make your own evaluations and decide for yourself whether to activate the collaboration with us.
In this regard, should you initially want to try your hand or be convinced that do-it-yourself is more than enough, even if only as a matter of precaution read why you should always choose a certified agency.
