The simple creation of a site is often not enough to achieve concrete results thanks to the Internet. In fact, there are a whole series of actions that you need to take before and after going online in order to bring to life a high-performing and successful platform. That is why the experts at Isola wanted to collect 9 tips for website creation that it is essential to follow if you want to make digital become a support for your business and not an unproductive investment.
1. Choosing the right domain is the first of the website creation tips
The domain is the name that represents your website, as well as theURL that users type into the search bar when they want to visit it. That is why it is so important when you want to create your own digital presence.
The first and essential rule is to select a simple and memorable web address so that users can easily remember it. By doing so, they are facilitated each time they decide to visit your site again.
Four additional tricks to always keep in mind when creating a domain are:
- Use your company ‘s full name if this address is available;
- Choose a URL that is unique and does not resemble those of other realities – This way users do not risk getting confused and opening the wrong site, perhaps the very site of one of your competitors;
- Avoid using special characters – Select domains such as my-name.co.uk makes it more difficult to memorize;
Buy all existing extensions for your name – Don’t just buy only ilmionome.it, but also occupy the extensions .com, .eu, .org etc. So you prevent anyone else from choosing a domain similar to yours.
2. Website creation tips: make sure to comply with privacy and cookie policies
When you create a site, one of the things that should definitely not be missing is the “terms and conditions” page. This is where you will find all the rules regarding privacy and user data.
Within it, you must describe how the personal information provided by visitors is used. This way people can feel protected and are more comfortable while browsing.
For example, if your site is an e-commerce and gives the option to buy online, it is a good idea to explain to shoppers how you use their sensitive information, to ensure greater security for the buyer.
To learn more, read our guides:
What are cookies on the Internet, what they are used for, and what types exist
All the new cookie regulations effective July 10, 2021
Isola di Comunicazione Has already come into compliance with the new cookie regulation and GDPR as of July 2021
3. Identify your target audience: one of the most important website creation tips
When it comes to online communication, one of the key aspects is to identify the type of audience you want to target and try to understand their needs.
In fact, the pool of people who use the Internet on a daily basis is almost infinite. It is impossible – and counterproductive – to speak to everyone. Instead, it is much more profitable to circumscribe a target audience with specific characteristics and set your web presence around them. In this way, you can better organize the resources you have at your disposal and do your work in a more functional way.
Usually, the most prominent factors are:
- theage group
- interests
- the place of residence
- the genre
Establishing your buyer personas allows you to identify early on how to structure the messages you want to get across to your users.
For further insights:
Verbal Identity and Tone of Voice: what they are and how to find them.
4. Study well the graphical interface to be offered to users
Similarly, the graphical interface of the platform is also important.
To be effective, a web page must turn out:
- simple in color and design
- harmonious and pleasant to observe
- easy to navigate
In addition, it is also crucial to carefully study the text component within the graphic elements. The font, writing color, and font size strongly affect a visitor’s opinion of your business. For the same reason, the language used must also be clear. Finally, the images must support the words so that both enhance each other.
Find additional insights in:
6 Principles for Conversion-Focused Web Design.
What we mean when we talk about UX and UI in websites
5. Always consider rendering from mobile
To understand theimportance of mobile rendering of a website, spend a few seconds on the user’s side. How many times have you found yourself in a hurry and thus unable to access your computer to do the research you needed?
Providing the public with a platform that can be navigated from all devices is now essential. More and more users are browsing via smartphones or tablets. For example, when they are at work, at school, or even simply because it is more convenient for them to do so.
Making your web design responsive (i.e., getting your digital space to automatically adapt to the viewing tool) takes time and energy. However, not doing so is hugely disadvantageous because:
- It penalizes you on the SEO side – Google does not like sites that can only be accessed from desktop;
It precludes you from the large segment of the public that accesses the Internet via mobile devices.
6. Define the content to be uploaded and organize it into an Editorial Plan
It is always good to organize well in advance all the content you want to upload within the site. Usually, we recommend that you move at least a month in advance and define everything within an Editorial Plan. This is nothing more than a file in which you mark such directions as:
- the expected publication date
- the keyword you intend to use
- Theurl that will link to that page or blog article
This way you can set a strategic calendar and schedule activity day by day so that you don’t fall behind. On the other hand, a site that has been inactive for a long time or has poorly updated content could lead visitors (and the search engine) to lose interest.
7. Website creation tips: do lots of SEO
In order for your site to gain relevance and stand out among others, you need to do a lot of SEO. This acronym sums up the expression Search Engine Optimization, which indicates all those actions that allow a web page to rank high among the search results provided by Google. This result brings with it substantial benefits:
- gives you the opportunity to attract more visitors
- visitors can convert to customers
- Large amounts of traffic generate word of mouth that can make a difference
However, it is critical to apply SEO actions in the right way. For example, not all keywords on which you can optimize a text are right for your business. You need to be able to choose the best ones, including evaluating their search intent (i.e., the information the user expects to get by typing them in).
Learn more:
SEO copywriter what it is
Keyword research: how to identify the most relevant keywords for your website
8. Consistently update the pages
After you finish your site, it is not enough to send it online for users to keep visiting it over time. If your platform is not constantly updated, people stop feeling interest in its content. In addition, search engines are also inclined to regard you as an untrustworthy source and, consequently, of little use to users.
So, it is important that you keep your channel always active by offering your audience interesting content. In fact, only if you provide them with valuable information can you convince them of your trustworthiness and expertise and increase the chance of getting a conversion.
In addition, another definitely relevant aspect isinteraction. In this sense, make sure that anyone who needs something can easily find you. Keep your contacts up to date, respond to reviews, and be helpful-users really appreciate it!
Read also:
Updating site content: why it is important and how best to do it
9. Make use of tools such as Google Analytics and Search Console.
Google Analytics and Search Console are two of the most widely used elements for checking the performance of one’s site. Specifically, they are used to understand how visitors behave, what problems they experience, what pages they prefer, and so on.
In a nutshell, these two tools are concerned with understanding how users interact with your pages. In this way, you have the opportunity to improve various negative aspects or, if not, to continue to refine those that are already efficient. For example:
- A very high bounce rate on a page is an indication that something is not working;
- A long dwell time on a piece of content, on the other hand, tells you that it is particularly liked
Isola di Comunicazione: the agency to apply all website creation tips
To recap, to be successful with the Internet and increase your revenue, you need more than just the creation of a website. You must also possess:
- skills in the construction of the web design
- writing skills and copywriting
- knowledge of SEO for search engine positioning
- skills in graphics digital
La web agency Isola di Comunicazione gathers more than 10 digital experts to offer its clients all these skills. Put into practice all the tips we have just seen by availing yourself of a solid and competent partner.
Let’s work out together the ideal strategy to make the web a powerful marketing asset for your business: request your free quote.
