Consider that SEO costs are always indicative. They vary, in fact, depending on the type of business, the size of the company, the complexity of the target market, and the activities required. Here we will provide you with cost ranges that should then be developed as needed with a customized quote.
In this article, you will understand:
- What factors influence the cost of SEO
- What is the price list for SEO consulting and services
- The importance of ongoing SEO
- How long it takes to get to the front page and the costs
- How to choose the right SEO consultant
Factors influencing the cost of SEO
Each company is unique, and SEO prices vary depending on the goals to be achieved, the activities to be performed, the complexity of the target market, as well as the duration-and size-of the project.
After careful analysis, the SEO consultant can suggest the best way to increase brand visibility, site traffic or conversions. The cost of this work is not fixed for all businesses. For the project to lead to tangible and measurable results, it must be tailored to the business. That is why one SEO quote is never the same as another. Expenses can be higher or lower depending on several factors, including:
- The competitiveness and complexity of the target industry. The more companies operating in the same market, the more difficult it will be to rank among the first pages of search engines for certain intents or keywords. Similarly, studying a particular industry may require more time and targeted strategies than studying another one market.
- Company size. A small brand may aim to expand into the territory or reach a small number of customers. Conversely, if yours is a large business and you want national or international visibility, there will be several actions to put in place.
- Site type. A showcase site of a few pages is faster to optimize than an e-commerce with many product pages. Even a new site requires different SEO processing than a site that is already online and has been studied from an SEO perspective (whose structure, causes of possible penalties, and technical problems that need to be solved must still be evaluated).
- The number of pages to be optimized. Analysis and processing times also vary depending on the number of pages that need to be SEO-improved.
- The target market (Italian and/or foreign). Positioning yourself on search engines-both in Italy and abroad-means studying the target market, keywords and search intent of people in that specific country. If you wish to position yourself on both, the price will be calculated accordingly.
Price list for SEO consulting and services
We have clarified what factors influence the final quote. As you have noticed, prices for SEO consulting (and related services) vary from business to business and to the client’s specific requirements. You’re probably asking yourself now, “Yes, but so … how much does it cost to do SEO?”
Let’s look at some figures right away, just to give you an idea:
- Hourly SEO consulting. With a detailed analysis of search habits and identification of improvement interventions has a range between 100 and 150 € per hour (cost that varies depending on the hours or days spent to deliver the service).
- Monthly SEO consulting and optimization. With analysis, proposed improvements and periodic SEO implementations on a monthly basis has a fee ranging from €100 to €300 per month.
- E-commerce-specific SEO consulting and optimization. They are dedicated to virtual stores and vary depending on the number of products to be optimized. The final cost can reach up to thousands.
- SEO optimization of a multilingual site. With the study of search habits in English or other languages usually has a cost of 50% of the quote for SEO optimization in Italian language.
- SEO optimization of a new site. For example, a showcase site with 4 or 5 pages to focus on costs from 300/400 €.
This is a price list for SEO with approximate costs. It is a basis for creating a customized quote that should be refined as needed.
SEO activities that affect the budget
With respect to the business goals-and the budget at hand-different actions can be implemented to optimize the website.
The most important SEO activities (which go into the final costs) include:
- Keyword research: the SEO specialist performs keyword research suitable for the business. Ideal for intercepting a qualified audience, interested in what you propose.
- SEO audit: an audit of the health of the existing site to determine its quality, critical issues, find any errors or improvements that need to be made.
- Link building: the activity of obtaining quality inbound links and consequently increasing your site’s authority, visibility and traffic.
- SEO local: dedicated to researching keywords and actions related to the territory in which the business operates. To be put into practice to make yourself known to a specific audience.
- Site SEO migration: for the technical transfer of the website (from one domain to another, or after restyling while keeping the same domain). It allows to keep the relevance obtained over the years, without loss of organic traffic.
- SEO copywriting: to produce text that can best position itself and respond to the search intent of people who need a product and/or service on Google.
- Configuring Google Search Console and GA4 tools: useful for tracking and analyzing some important metrics (such as backlinks and organic traffic). Perfect for evaluating possible improvements to SEO strategies.
The importance of ongoing SEO
Once a result is achieved, it needs to be maintained with consistent and repeated actions over time. Therefore, ongoing SEO becomes a key activity-which is also part of website maintenance-and should be followed up on a regular basis.
Having an active ongoing SEO package is important because:
- Early action can be taken to adapt to changes in the search engine. So that Google’s Core updates (algorithm updates) do not affect your site’s ranking.
- It allows the health of the site to be assessed at all times. Through periodic checks, any errors (such as broken pages) that blur many opportunities for site visits can be corrected.
- It allows you to produce new content. By making new text (such as blog articles) and optimizing old text, the site can be indexed for more relevant search queries. This is ideal for letting Google know that the site is followed and constantly updated, a feature that greatly rewards the search engine.
- Monthly analysis and reports to evaluate results. To understand how the site is ranking and the actions to follow to grow. Also, when there is a deterioration, you can reverse it with the right actions.
How long does it take to get to the front page and what are the costs
Let us assume that it is not possible to secure the 1st page of Google for certain through SEO activity, as Google itself explains.
Typically, a new website manages to index in 1st position with its brand name in 2-14 days.
Instead, to achieve the positive effects of a good SEO strategy (such as growth in traffic and site visibility) takes a minimum of 4-6 months.
Keep in mind, however, that to reach the first page for specific keywords, it can take much longer(even 12 months) and constant work.
As you can see, timelines vary greatly. This is because they depend on several factors such as: the actions put into practice at the SEO level, internal policies related to search engines, the industry in which the company operates. Keyword competitiveness is also important. When many businesses want to rank with a widely used keyword it will take many more months and more work to get into the top 10.
How much does it cost to get on the first page?
The cost of getting on the first page (in the top 10 search results) is influenced by competitiveness. The more there are competitors offering quality content, the longer and more complex the path to the top 10 will be. And consequently the costs will be related to the time taken and the difficulty of the task.
Costs, moreover, depend on the amount of work that needs to be done to make the site responsive to all SEO parameters and thus healthy and appreciable by Google.
The costs of doing SEO, therefore, vary from one service to another. Only a customized quote can be accurate and truthful.
Do you want to appear high up in the top Google results? You can also consider complementary avenues, such as advertising. Find out how, read our article: Google Ads or SEO: which activity to invest in for your business?
How to choose the right SEO consultant
We have seen what SEO costs are and the factors that affect the final price. But how do you choose the right professional for your needs?
Adigital marketing agency may be the ideal solution. You can always count on a qualified team that is up-to-date on the latest industry news and will advise you on the best strategies to achieve your goals. Not only that. In addition to SEO consultants, you can rely on:
- technical experts, to intervene and make corrections of errors at the SEO level
- graphics, to improve the UX and userbrowsing experience
- copywriter, to create SEO-optimized texts for the website, product pages of an e-commerce or blog
All this without having to turn to different professionals, but to asingle team that has asingle overview of your business.
Contact us to find out the costs for SEO consulting for your business site and the actions we can implement for you!
