How to appear on Google and be found easily? Consider that there are many ways to be found on the search engine and, some of them, are even free. Selecting the best ones, based on your expectations and goals, will allow you to increase in authority and credibility in the eyes of Google and boost your ranking in search results.
In this article you will find out:
How to appear for FREE on Google and how to do it
Google cares that the results it offers on its search engine are useful, comprehensive and as complete as possible, so as to meet the demands of people online. That’s why it provides some free tools that businesses can use to grow and get noticed such as: Google Maps, Google Images and Google Shopping. Let’s see what they are all about!
How to appear on Google Maps
One of the easiest Google tools to use to get your business found online is Google Maps, which is essential for geolocated searches. You’ve probably already used it to inquire about a business or location: it shows you where it is and, after locating your position, calculates various road routes to get you to the location easily.
But how can one appear on Google Maps? The service is linked to the Google Business Profile (formerly called Google My Business). To add your business to Google Maps you will have to sign up for the service and fill in all the required data, such as street, phone number, website, hours. In this way, your business will be added to the map.
The work, however, does not stop there. If you want to grow in visibility and reach new opportunities, the ideal is to manage Google Business Profile by consistently updating information, including photos, videos, news and any promotions. SEO is also not to be underestimated; on the contrary, it is good to do keyword research to optimize and enrich the tab.
Do you know the benefits of Google Business Profile? Read about them here:
7 benefits GB can bring to your business
How to appear on Google Images
Often overlooked, the Google Images tool actually offers many opportunities for online growth. In fact, image searches can also drive traffic to your website or e-commerce. But for this to happen , images must be optimized.
What does this mean? That each image you upload online must contain key information, such as specific keywords with respect to your industry, as well as being the right size, weight and format. To do this, SEO is essential so as to improve search engine rankings.
Want to learn more about this topic? Read here:
How to optimize images and make them perfect for your website
How to appear on Google Shopping
If you sell online and want to showcase the products and/or services you offer in your e-commerce to more and more customers, it is ideal to appear on Google Shopping. A kind of virtual storefront where people can compare at onceimages, prices and features of products for sale.
To access it you need to create a Merchant Center account and link it to your e-shop making sure to verify all the information and adhere to the search engine’s guidelines.
Again, to improve visibility, it is important to work on SEO optimization of product sheets by taking action on titles, descriptions, images, reviews and taking care that the site is fast, secure and responsive.
How to appear on Google thanks to onsite SEO
To appear on Google, there are a whole series of activities to perform on your site that help it improve its organic ranking. For example: the inclusion of keywords in content, site treeing, clear and simple URL structure, a precise and relevant hierarchy of titles and subtitles on each page. This will allow Google to understand what your pages are about.
There are many actions that can be put in place, but a basic SEO can be the first step in getting interesting results.
In this regard, find out what our SEO agency!
How to appear on Google NOW with Google Ads
If so far we have proposed methods to improve the visibility of your site on Google for free, now we address a very effective way that allows you to appear immediately in the top positions of Google results. The tool in question is Google Ads and it is apaid activity that brings immediate results, however, unlike the other free solutions whose times are longer.
You definitely need a good setup of Google Ads campaigns, including selecting relevant keywords, choosing the audience, geographic area and audience interests. But this will enable you to achieve excellent results in a short time.
Google Ads is an effective tool for generating leads, but also for selling or increasing brand awareness and improving brand reputation.
Google Ads yes or no? In the indecision you can learn more about it in our article:
The benefits that will convince you to use Google Ads
Other strategies to indirectly increase visibility on Google
There are other ways to appear on Google, acting on tools other than Google or with activities outside your website. We propose them to you because they are very valuable for increasing the visibility of your website and thus, in an indirect way, favoring the ranking of your website.
We present 3 of them.
Increase Google visibility with social media
Well yes, social media does affect, albeit indirectly, your website’s ranking on Google. How? Interactions such as likes, comments, shares and followers help build your site’s authority and popularity. In fact, receiving a lot of interactions indicates that you are offering high quality and highly relevant content. In addition, an active social presence can generate significant traffic to your site that demonstrates high engagement. Google takes all these signals into account and can thus improve your visibility in search results.
Through strategic social media management, then, you can alternate between a good editorial plan to grow in headcount and a series of advertising campaigns on the social media where you have a presence.
Improve Google ranking through backlinks
Did you know that if a website cites yours, it benefits your visibility and reputation? In fact, Google appreciates the presence of inbound links to your site because they allow users to further their searches.
But not only that: when another portal decides to link to yours, it implies an acknowledgement of the value of your content, something that Google considers favorably in evaluating your site.
To make a positive impact in Google’s eyes, however, they must be of quality, that is, from relevant and authoritative sites.
Do you want to know how to get backlinks and appear on Google faster? For example, you can do this by using link building techniques. You can hire professional copywriters to create valuable content with links back to your site-such as press releases-to be published in a magazine. Or you can consider guest blogging, with an exchange of content related to your industry between you and an accredited blogger.
Want to learn more about SEO link building? Find out here:
Link Building and SEO: what it is and why it is important
Increase visibility on google with videos
Another interesting way to make yourself better found on Google is to make videos. They are interesting to put on the website or social media. For what reason?
- video content is much more engaging than static content such as an image or text. It can generate increased site retention, or more interactions if uploaded to social. This leads Google to place more value on your website.
- Google also indexes videos uploaded to YouTube (which it has owned since 2006) in its search engine. Successfully ranking videos on Google requires SEO optimization of key assets, e.g., title, description, tags, video thumbnail, hashtags, playlist creation, etc.
Want to know why it’s worth opening a YouTube channel? Read our guide:
Why create a corporate YouTube channel
Choose a customized strategy to look your best on Google
We have seen the tools that can increase the visibility of a website and a brand. But should a company always preside over all these channels? And how can one successfully appear on Google?
Before answering this question, it should be noted that Google works by algorithm. The latter selects, from time to time, the content that best meets the standards of the search engine. Who does it reward? Those who answer as completely and relevantly as possible the questions that users ask on the web.
To be found easily on Google, therefore, you need to interpret people’s needs and optimize your channels accordingly. Not only that. You need to understand the dynamics of the search engine, follow its standards and be constantly updated on algorithm-related news. Only then can you identify the best strategies to deploy to achieve your goals. A’digital marketing agency can be indispensable in supporting you to:
- Determine which are the best tools to preside over to appear on Google
- Set up each tool in the correct way so as not to miss valuable opportunities
- Identify the keywords and information needed to satisfy the algorithm
Want to know how to appear on Google and make your business stand out? Contact our team and tell us about your goals!
