Isola is still at the forefront, in the person of Lorenzo Zesi, in Asseprim with a new training course on Google Ads campaigns. In case you are not familiar with it, Asseprim is the National Federation that represents companies and Professional Business Services Associations and is directly controlled by Confcommercio.
he webinars will last a total of 9 hours divided into 3 morning meetings in November from 9:30 am to 12:30 pm.
Here are the dates of the course:
- November 09, 2022
- Nov. 16, 2022
- November 23, 2022
It is also totally free for participants as it is funded by Ebiter Milan. Ebiter is the Bilateral Body for the Development of Employment of Professionalism and Social Protection in the Tertiary Sector of the Province of Milan.
More information about the course.
More technical information about the Google Ads course taught by. Isola
Registration is open until there are 10 people.
The delivery mode of the course dedicated to Google’s web marketing tools will be via FAD (Distance Learning) using the “Microsoft Teams” platform, which is easy to use and requires no installation. Therefore, only an email will be needed in which Password and Username will be sent to access the platform.
Basic lesson objectives for learning the basics of Google Ads
The main focus is to understand which Google Ads campaigns are most effective to activate in order to achieve the company’s intended goals.
In detail, the training is aimed at all employees of Asseprim member companies such as managers, communication specialists and entrepreneurs. In essence, the ultimate goal is to practically create campaigns, ad groups, ads and their commentary
Here is the content covered in Google web marketing class with Isola
Students in Google advertising class will cover the following topics:
- The principles of Web Marketing through Google Ads
- We discover the goals of advertising and the tools to best implement it (generating leads, e-commerce, image branding campaigns and increasing brand awareness, increasing site visits)
- The different Google AdWords campaigns (search network, display, video, app)
- How to set up campaigns (budget, bids, ads, keywords, targeting)
- Local campaigns: geolocation of ads
- Logic and best practices for choosing keywords
- The keyword planning tool
- The basics of creating high-performing landing pages (or landing pages)
- Monitoring codes
- The KPIs (Key Performance Indicators) to evaluate the effectiveness of Google Ads campaigns (Quality Score, Impressions, Click Through Rate, conversions, ROI)
Want to have all the tools to know how to use Google Ads? Find out more:
Are you interested in leveraging Google Ads to promote your business? Contact:
